Thesis Purpose: This study aims to test whether electronic word-of-mouth in the form of comments on twitter are representative of overall word-of-mouth. The relationship between marketing, twitter comments, sales is tested and compared to word-of-mouth theory and previous studies. Methodology: A combination of cross-sectional research and case study research methodologies were used to understand T

The area of measurement principles is considered one of the most controversial aspects of the Exposure Draft for Small and Medium sized enterprises. Although fair value measurement has been mandated for some assets and liabilities under IFRS for SMEs, the issues of when fair value accounting is appropriate and when is not is still far from resolved. Generally, the effect of application of fair val

The most noticeable common weakness found in Thai SMEs' operations are; (1.) weak costing system and, (2.) unhealthy management system. Fierce competition drives Thai SMEs to strike for continuous improvement. In the war of pricing, market price automatically sets ceiling price for businesses, supply surplus leads customers to choose the most quality product (expected quality at less money spe

Thesis Purpose: The purpose of this thesis is to explore the role of social media as a tool for eCRM. Methodology: This thesis has an explorative research approach as it aims to explore social media as a tool for eCRM. It has further an iterative approach and is based upon qualitative data combined with observational data. Theoretical Perspective: This study builds on the existing literature and t

This paper addresses how firms make decision of outsourcing knowledge-intensive activities such as new products development (NPD). Through the employment of transaction cost economics, resource based theory and knowledge based theories, a conceptual decision model is presented, and key factors which influence the decision making process are proposed and compared to the arguments generated from emp

This thesis studies the extent at which five factors affect the democratization process in Kuwait: elections & opposition, gender, media, mass belief and international influence. This thesis finds that there are two factors that affect the process of democratization more than the rest; gender and media. Recent reforms in these respective factors affects the democratization process, the politic

There are a limited number of scientific studies concerned with the evaluation of DSS in general, and even less concerned with the evaluation of DSS in a clinical context. The purpose of this study is to evaluate the clinical DSS at the Department of Orthopedics at Sahlgrenska University Hospital in order to answer how one should evaluate clinical DSS. We have in our study created a research frame

In this qualitative study, we set out to describe how intranets are used for communication and collaboration. A literary review concerning intranets, communication, computer mediated communication, intranets and communication, collaboration and finally, intranets and collaboration were conducted. After reviewing the theory, 3 persons working at a consulting firm in the construction industry in the

During the past two decades several studies pointed out the contradiction between abundance of natural resources and its negative impact on economic growth and development. This paradox has been widely observed and documented throughout the development literature. In this context, China’s increasing demand for natural resources and consequent growing trade and influence in developing countries has

Undersökningar visar att effektiv användarmedverkan är en kritisk framgångsfaktor för lyckade systemutvecklingsprojekt. Att involvera användare i systemutvecklingsprocessen kan göra systemet mer användbart och dessutom underlätta införandet av det nya systemet. Jag vill undersöka vilka möjligheter och svårigheter interaktionsdesigners upplever med att arbeta användarcentrerat då systemutvecklingsm