Acceptable or Not?
Title: Acceptable or Not? Word count: 24 686 The date of the seminar: 2nd of June Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Amanda Persson and Johanna Sandberg Supervisor: Annette Cerne Examinator: Ulf Elg Key words: Personalized marketing, data privacy and data collection Research question: What are the factors that determine whether personalized mar