Communicating imperceptible product attributes through traceability: A case study in an organic food supply chain
Abstract in UndeterminedCompanies in the food industry are driven to improve their traceability for several reasons. The primary reasons are food safety and quality. Another is the response to the increased interest among consumers in imperceptible product attributes such as organic, fair trade, dolphin-safe and non genetically modified (non-GMO). Such attributes are hard to distinguish and thus r