Female Empowerment on Instagram: A Feminist Critical Discourse Analysis of Femvertisements Communicated by SMIs
This thesis used Feminist Critical Discourse Analysis to study femvertisements communicated by Social Media Influencers on Instagram. A critical perspective was adopted to study the convergence of advertising and feminism in the context of social media. The aim of the study was to explore the prevalent discourses of female empowerment, the main component in femvertising, and how existing discourse
