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Purpose: The purpose of this thesis is to investigate how marketing professionals make sense of the ethical and CSR implications of using GenAI in marketing and how they assign responsibility for its potential consequences. Exploring further and understanding the gap between organizational obligations and individuals' ethical judgment is crucial to developing effective strategies for responsib
This thesis reconstructs a concept of social beauty from the sociological aesthetics of Georg Simmel in order to explore its normative potential for a critique of late-modern forms of sociality. The thesis makes four principal contributions. First, it develops a concept of social beauty as a distinct experience of social integration and vitality emerging in interactions between strangers. These in
Many studies on anaerobic digestion mainly focus on biogas production, while fewer studies focus on the management of the residual material left after the anaerobic digestion which is digestate. Digestate treatment is important to promote nutrient recovery and support circular economy. Membrane filtration can be used for digestate treatment however, the high solids content of digestate causes seve
Selective catalytic oxidation (SCO) of ammonia is a interesting field of research and is becoming increasingly more popular due to ammonias role as a hydrogen carrier for ammonia based hydrogen production. With the rise of ammonia based hydrogen, focus now lies on finding cheap and efficient ways to remove unreacted ammonia from the final gas stream. This to be done, without burning or destroying
Producing syngas with a low H2/CO ratio remains challenging in current industrial practice, primarily due to process limitations related to feedstock composition, reaction thermodynamics and restricted flexibility in conventional reforming technologies. This report investigates the potential of the Topsoe ReShiftTM technology as a revamp option for syngas production with a lower H2/CO ratio, lower
This thesis examines how brand positioning of beauty brands, differentiating between high-end and mass-market, influences the engagement rate of consumers on Instagram and TikTok, and explores the role of platform type and content likability in explaining this relationship. As social media continues to shape the way consumers interact with brands, engagement metrics have become key indicators of s
This study investigates continuance intention to use Duolingo from a post-adoption perspective, drawing primarily on the Expectation-Confirmation Model (Bhattacherjee, 2001). In gamified mobile language learning, value is not achieved through initial adoption alone, but through repeated use that supports meaningful learning progress. Therefore, this study examines why active users intend to contin
Recommender agents providing personalised recommendations for customers on online webstores or video streaming platforms have gained a lot of attention recently with the advancement of Artificial Intelligence improving their accuracy and efficiency. However, due to the black box nature of machine learning, sometimes it is difficult for consumers to understand why a certain set of items are recomme
This thesis explores how consumers interpret and emotionally respond to AI-driven changes in the communication of iconic brands. As artificial intelligence becomes increasingly integrated into marketing and brand communication, it raises questions about how such changes affect consumers’ perceptions of authenticity, trust, and emotional connection. Through a qualitative study, the research examine
Textilavfall är ett globalt problem med stora konsekvenser för miljön. Endast i Europa slängs 7–7,5 miljoner ton textilier bort varje år, vilket motsvarar cirka 15 kilo textilavfall per person och år. Textil återvinning kan vara ett sätt att reducera mängden textilavfall som hamnar i deponi eller förbränns, genom att istället använda avfall som råvara för nyproduktion. En storskalig implementering
This study aimed to examine counselors' and one school nurse's perspectives on eating disorder issues and body dissatisfaction among young men. The theoretical framework used for the study was R.W Connell's theory about hegemonic masculinity and Ervin Goffman's theory about stigmatization. To collect the empirical data, the study used a qualitative method followed by semistructured
This master degree thesis project focuses on assessing the performance of flat-sheet ceramic silicon carbide (SiC) microfiltration membranes used for rainwater purification. The rainwater roof runoff samples were collected from a sedimentation tank installed in the Pilot Hall at Kemicentrum, Faculty of Engineering, Lund University, Sweden. Two membranes were tested in multiple varying fouling and
This qualitative study examines how professionals describe support provided by selected support services for men who have been subjected to sexual violence and analyses how these descriptions can be understood in relation to norms of masculinity. The study is based on seven semi-structured interviews with professionals from different support services, including health care, social services, and lo
Resultatet visar att BIM har stor potential att förbättra bygglovsprocessen genom bättre informationshantering, tydligare visualisering och minskad risk för informationsförluster. Intervjuerna visar att BIM redan används inom projekteringen men kommunala verktyg är anpassade för PDF-filer och pappersbaserade handlingar. Studien visar även att öppna standarder och gemensamma riktlinjer är avgörande
The increasing global demand for energy and the need to reduce industrial emissions have made energy efficiency a central focus in process industries. Therefore, this thesis investigates system-level optimization strategies for a closed-loop cooling system utilizing seawater. A system commonly used in heavy process industries, with a focus on both design and operational improvements. The study eva
Thesis Purpose This thesis examines how AI-first versus human-first brand communication influences perceived warmth, perceived competence, and brand trust across healthcare and insurance contexts, and whether these effects differ between the two industries. Methodology A quantitative between-subjects experiment employing a 2 x 2 factorial design was conducted. Participants (N = 259) were randomly
Föreliggande studie syftade till att undersöka prediktiva samband mellan konflikthanteringsstilar, emotionell intelligens och relationsnöjdhet i parrelationer och genomfördes i en svensk kontext. Följande forskningsfråga formulerades: I vilken utsträckning predicerar konflikthanteringsstilar och emotionell intelligens upplevd relationsnöjdhet hos individer i parrelationer? Studien baserades på en The present study aimed to examine predictive associations between conflict resolution styles, emotional intelligence, and relationship satisfaction in couple relationships, within a Swedish context. The following research question was formulated: To what extent do conflict resolution styles and emotional intelligence predict perceived relationship satisfaction amongst individuals in couple relati
This study examined differences between sport-specific and general eating behaviours in recreational athletes and investigated whether injury severity, athletic identity, and conformity to masculine norms predicted eating-related outcomes following sport injury. The original sample consisted of N = 161 recreational athletes; however, after applying the exclusion criteria and including only injured
Thesis aim: This study explores how meaning-making and a feeling of collectiveness among HYROX participants contribute to the growth and visibility of the sport, examining how individual meaning-making, collective belonging, and digital participation operate together to drive organic growth. Theoretical Perspective: The study draws on three streams: the effects of consumption practices (meaning-ma
Internrekrytering av chefer är en vanlig rollövergång i dagens organisationer, där en individ går från rollen som kollega till rollen som chef. Tidigare forskning visar att övergången kan bidra till bland annat karriärutveckling och tillvaratagande av befintlig kompetens, men präglas samtidigt av en komplexitet genom förändrade roller och omformade sociala relationer. Dock tenderar dessa förändrin
