Evenemangsmarknadsföringens organisering: Interaktion mellan aktörer på ett politiskt torg
This thesis comprises five papers discussing two case studies – the mega-event World Championships in Athletics 1995 in Göteborg and the regional festival Storsjöyran in Östersund, Sweden. The study adopts an organisational-theoretical perspective and focus on both intra- and interorganisational aspects of the marketing work. The purpose is to understand the structure and the processes of the orga
