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This study addresses a gap in existing research by examining how generative AI contributes to the construction and representation of a company’s brand. The research question is as follows: “How do generative AI descriptions align with, contribute to or deviate from a company’s intended corporate brand image and brand identity?”. Using a qualitative research design in the form of a case study of Ma
Luxury brands have increasingly become associated with criminal environments and gang culture in Swedish media and public discourse, raising questions about how consumers interpret and negotiate brand meanings when they are reshaped beyond organisational control. This study examines how consumers construct luxury brand meanings, how they negotiate these meanings across different cultural contexts,
When nationwide protests erupted across Indonesia in August–September 2025 triggered by parliamentary pay rises and the death of a civilian under a police vehicle, the Indonesian government faced one of the most visible legitimacy challenges of the post-Reformasi era. Drawing on Suchman's (1995) typology of pragmatic, moral, and cognitive legitimacy and Weber's account of legitimacy as the
This study examines how trustworthiness is constructed in Chinese livestream ecommerce through the relationship between streamers and consumers. Focusing on selected Douyin livestream selling clips, the study uses a qualitative comparative case study design and multimodal thematic analysis to compare trustbuilding practices across streamers of different levels, including super, large, medium, an
This thesis examines how tourism-related retail change reshapes retail place in Swedish city centres. Rather than approaching tourism and retail only through expenditure, shopping behaviour, or destination attractiveness, the study analyses retail place as a lived social, spatial, material, and symbolic environment. The aim is to understand how tourism contributes to changes in city-centre retail,
I takt med att hybridarbete blir allt vanligare och organisationer vill återgå till kontoret, uppstår en relevant fråga om vilken roll sociala relationer på arbetsplatsen spelar för anställdas val av arbetsplats. Syftet med undersökningen är att undersöka om relationer på arbetsplatsen korrelerar med medarbetarnas vilja att välja kontoret framför distansarbete, med särskilt fokus på relationer på As hybrid work structures become more common and organizations seek to return to the office, a relevant question arises about the role social relationships in the workplace play in employees' choice of workplace. The aim of this study is to examine whether workplace relationships correlate to employees' willingness to choose the office over working remotely, with a particular focus on work
This paper presents a joint model of multivariate longitudinal data and multistate data with application to modeling and predicting autoantibody development in The Environmental Determinants of Diabetes in the Young (TEDDY) study. The model quantifies the risks of state transitions based on observed time-varying and non-time-varying risk factors. Based on the estimated model, a dynamic prediction
ABSTRACT: Introduction / Rationale: The idea to facilitate development and learning originated from research engaging children and adults with profound cognitive disabilities in powered wheelchair practice (Driving to Learn). Later elaborations led to the development of the tool Assessment of Learning Process (ALP) including the facilitating approach. Objectives: To increase the understanding of t
Neoadjuvant chemotherapy (NAC) followed by radical cystectomy (RC) has been the standard care for muscle-invasive bladder cancer (MIBC) for two decades. One third of NAC-treated patients achieve pathologic complete response (pT0N0), a proxy for improved survival after RC. Predicting response already at transurethral resection of bladder tumor (TUR-BT) would enable selective use of NAC, minimizing
During the upcoming LHC Long Shutdown 3 the ALICE experiment will upgrade its 3 Inner Tracking System (ITS2) layers to ITS3. The final design of ITS3 will have silicon sensors of up to 26 cm × 10 cm, thinned to 50 μm and bent into a cylindrical shape. The sensor prototypes developed are MOnolithic Stitched Sensors (MOSS) that are made of 10 Repeated Sensor Units (RSU). A babyMOSS sensor, consistin
Carbon dioxide and argon can form hydrated clusters in water-rich environments, and their photoionization dynamics are of fundamental interest in atmospheric and astrochemistry. In this work, we combine photoelectron–photoion coincidence (PEPICO) detection with velocity map imaging (VMI) using 21.22 eV vacuum ultraviolet light from a helium discharge lamp to investigate the photoionization of ($CO
The true nature of dark matter is still not fully understood. The low mass scale structures in dark matter simulations are not fully aligned with observations yet, and new simulations with high enough resolution to distinguish these low mass scale structures are vital. In this work we analyzed a new set of high resolution dark-matter-only (DMO) simulations, comparing cold dark matter (CDM), 7.5 ke
The integration of thin-film sensors onto geometrically complex industrial surfaces requires the transfer of microfabricated structures from flat donor substrates to non-planar receivers, a challenge that conventional elastomeric stamp methods cannot address at high curvature or surface roughness. This project investigates the REFLEX sugar-assisted transfer printing process as a route for integrat
MAX IV Laboratory is a modern synchrotron light source, providing synchrotron radiation used in a wide range of experiments. The production of synchrotron radiation used in experiments typically takes place in insertion devices (IDs), in which an oscillatory motion is induced in traversing electrons, stimulating the emission of synchrotron radiation. IDs consist of a periodic arrangement of magnet
The light dark matter experiment (LDMX) is a planned experiment to search for dark matter (DM) in the partly unexplored lower region of the mass range motivated by the thermal freeze-out mechanism. Electrons will be accelerated toward a tungsten target, and as they scatter off a nucleus, production of DM may occur, which will be inferred from a significant amount of missing energy in the detector.
This project investigates possible elliptic flow in electron-positron collisions, focusing on the event e+e- to W+W- to q1q2q3q4, which hadronizes into four jets. While collective flow phenomena are typically associated with large systems such as heavy-ion collisions and the formation of quark-gluon plasma, recent theoretical and experimental findings suggest that flow-like effects may also occur
Denna studie undersöker hur nation branding konstrueras genom diskurser i politisk kommunikation med särskilt fokus på hur nationell identitet och maktrelationer skapas och reproduceras i en personaliserad politisk kontext. Syftet är att analysera hur diskursiva strategier används för att forma och kommunicera föreställningar om nationen och hur nationella varumärkesrepresentationer tillämpas för This study examines how nation branding is constructed through discourses in political communication with a particular focus on how national identity and power relations are created and reproduced in a personalized political context. The aim is to analyze how discursive strategies are used to shape and communicate notions of the nation and how national brand representations are used to position na
This study investigates how a commercial company constructs discursive legitimacy in a paradoxical communicative context. Patagonia serves as an illustrative case to investigate how the company manages inherent tensions operating as an activist commercial brand. The analysis draws on Vaara et al.’s discursive legitimation theory and Fairclough´s discourse analysis tools to examine how legitimacy i
Syftet med denna multimodala kritiska diskursanalys är att studera hur Klarnas marknadsföring på sociala mediekanalen Instagram konstruerar ett symboliskt “vi”, och därigenom ett implicit “dom”. Studien syftar till att bidra med kunskap om hur kommunikation bidrar till konstruktion av sociala identiteter och en känsla av gemenskap gentemot fintech-varumärken. Analysen fokuserar på företaget KlarnaThe purpose of this multimodal critical discourse analysis is to examine how Klarna’s marketing on the social media platform Instagram constructs a symbolic “we”, and thereby an implicit “them”. The study aims to contribute knowledge about how communication contributes to the construction of social identities and the sense of community in relation to fintech brands. The analysis focuses on the mar
Denna studie undersöker hur ansvar, risk och handlingsberedskap konstrueras genom multimodala uttryck i Myndigheten för civilt försvars (MCF) broschyrer riktade till hushåll respektive företag. Studien analyserar även hur mottagarna positioneras som samhälleliga subjekt och hur dessa positioner skiljer sig mellan de två broschyrerna. Med utgångspunkt i ett Foucauldianskt perspektiv på governmental
