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From Heritage to Hashtag: How Luxury Brands Communicate Authenticity Strategically on TikTok The definition of a luxury brand relies on distance and constructed myth, which becomes a paradox when demand for transparency increases on social media. The aim of this study is to understand which strategy the brands Hermès, Chanel, and Louis Vuitton used to reconstruct their aura, following the reputati
This thesis examines how Cambodia’s legitimacy is communicated and negotiated through nation-branding-related foreign policy communication during the Cambodia-Thailand border conflict. The study treats foreign policy communication during crisis as a nation-branding site through which states project image, values, and narratives of rightful action. While nation branding is often viewed as a strateg
Artificial intelligence (AI) is increasingly employed in crisis communication to assist with tasks like monitoring, analysis, and message creation. However, its expanding use raises ethical and responsibility concerns, especially when AI-supported communication results in problematic outcomes. This thesis aims to provide new knowledge and enhance the understanding of how Estonian communication pro
The thesis explores the associative patterns between trust in science and scientists and political regimes across different educational groups in pre- and intra-pandemic periods. Using a multilevel design with regression-based methods on the sample (N = 168,035 two survey waves) with observations from 110 countries, I find that the relationship between political regime and trust in science is educ
This study examines how AI for minors is framed by AI companies and constructed in public discourse in China and the United States. Using Rhetorical Arena Theory and framing theory, the study analyses corporate communication from four AI platforms (ChatGPT, Gemini, Grok, and Doubao) together with public discourse materials, including mainstream media, NGO reports, and online commentary. Reflexive
Employee surveys (ES) are widely institutionalised in large organisations across Sweden and other Western countries, often embedded in formal or legally required work environment monitoring. ES serve to enable employee voice, enhance internal communication, and support organisational development. Despite their widespread use and growing popularity, they have been criticised for frequently lacking
This study aims to explore how brands' persuasion strategies have changed as they shift from traditional TV shopping to e-commerce live streaming, and how organizations should adjust their communication practices accordingly. This study is primarily based on three theories integrated into its theoretical framework: Aristotle's rhetoric theory (ethos, pathos, and logos), the elaborate likel
Around the world, hard-won feminist progress is facing an organised and severe backlash. This thesis examines how formal feminist organisations in Kenya construct, defend, and sustain gender-justice narratives on Facebook amid a challenging "post-truth" digital landscape. Drawing on Nancy Fraser’s theory of subaltern counterpublics and employing digital ethnography, the study investigate
This thesis examines the practice and meaning of grassroots transgender women's shelters in China as spaces of social justice and marginal resistance within an oppressive socio-cultural and policy structure. Drawing upon Iris Marion Young’s "Five Faces of Oppression," Nancy Fraser’s three-dimensional social justice framework (redistribution, recognition, and participation), and femin
America's Next Top Model in the early 2000s was a global cultural phenomenon shown in 170 countries, with an estimate of 100 million viewers. But since 2020, social and established media have taken up the controversies that the show presented. The focus on the contestants as victims places the responsibility on the production and hides the spectators' responsibility for watching it. The an
Civil society organizations and in particular LGBTIQA+ organizations tend to be naturally perceived as diverse. However, including ethnic/racial minorities in civil society organizations has its difficulties. The Israeli-Palestinian conflict adds another dimension that makes it even more complicated. Therefore, it is crucial to investigate how Israeli LGBTQIA+ organizations and projects discuss in
This thesis examines how survival is articulated and practiced within two queer community choirs in Malmö and Berlin. Situated within a European context marked by increasing anti-gender politics and queer precarity, the study conceptualizes queer survival as a collective and political practice grounded in care, resilience and futurity. Drawing on queer theory and queer political sociology, it expl
This thesis explores experiences and perceptions of interreligious dialogue of students at Lund University, with a particular focus on members of religion-based student associations. The study aims to examine how students understand interreligious dialogue, how they experience interactions with people from other faith traditions, and what motivates or limits interreligious engagement between diffe
This study examines how organizational communication during an acquisition shapes the involuntary job-loss experience of redundant employees. Through a qualitative case study of Omega's acquisition of Sigma, drawing on semi-structured interviews with seven former employees, the study applies psychological contract theory and sensemaking to analyze how communication before, during, and at the m
Detta examensarbete studerar konceptet nettonollenergibyggnader i Sverige, med fokus på om det i dagsläget utgör en vision eller verklighet. Byggsektorn står för en stor andel av den totala energianvändningen i världen, vilket gör energieffektiva byggnader till nyckel för att uppnå klimatmålen. Syftet med detta examensarbete är att undersöka de tekniska, ekonomiska och regelverksmässiga förutsätt
Den arkeiska jordskorpan är den äldsta bevarade kontinentala jordskorpan på jorden och den består till stor del av bergartssviten tonalit-trondhjemit-granodiorit (TTG). Kvarts och plagioklas är de dominerande mineralen i TTG bergarter, som karakteriseras av hög SiO2, Na2O och låg K2O. TTG bildas sällan idag vilket har lett till en osäkerhet runt deras ursprung, men de tros vara bildade genom partiThe Archean crust is the oldest preserved continental crust on Earth, and it is largely made up of the rock suite tonalite-trondhjemite-granodiorite (TTG). Quartz and plagioclase are the dominating minerals of TTG rocks, that are characterized by a high SiO2, Na2O, and a low K2O. TTG rarely form today which have led to an uncertainty around their origin, but they are believed to be generated throu
Under sen Trias inträffade flera globala miljöförändrigar, inclusive klimatinstabilitet, och den mest markanta var det biotiska utdöendet vid Norian-Rhaetian-gränsen (NRB). Stora karbonatplattformar etablerades längs tethyshavet och exporterade periodvis karbonat-sediment till det angränsade havsbottnet, särskilt på bathyalt djup. Petrografisk analys av elva prover från sex density flow-avlagringaDuring the late Triassic period several global environmental changes took place, including climate instability, and the most distinctive one was the biotic extinction at the Norian – Rhaetian boundary (NRB). Large carbonate platforms were established along the Tethys ocean and periodically exported carbonate sediments to the adjacent ocean floor, and especially at the bathyal depth. Petrographic
Pollenanalys är en viktig del av rekonstruktion av forna landskap, men det krävs mycket manuellt arbete och expertis för att vara träffäkert. På senare tid har maskininlärning utvecklats och kan vara appliceras brett inom forskning. Syftet med denna studie är därför att utveckla metoden av Olsson et.al på fossila pollen att även kunna alalysera fossila pollen (Olsson et.al. 2021, Methods in EcologPollen analysis is an important part of paleo landscape reconstruction, but it requires a lot of manual work, and the work needs to be precise. In recent years machine learning has developed into a useful tool within image analysis. Therefore, this study aims to develop a method of counting fossil pollen based on the method by Olsson et.al. developed for fresh pollen (Olsson et.al. 2021, Methods i
