This study aims to analyze how social welfare recipients are constructed in the political debate in Sweden. This has been done with a textual analysis of the protocol of the Swedish Parliament’s debates from January to March 2019. The method that’s been used is a textual analysis, and at the center of the analysis are theoretical concepts as norms and Jönson’s analysis of perspectives. The results

This study aimed to examine how social workers at child and family units within the Swedish municipal social services experience and manage their workload, as well as describe the opportunities to influence their work situation. The theoretical framework used was Hirschman’s theory of exit, voice, and loyalty and Karasek and Theorell’s demand-control-support model, supplemented with the concepts o

Society's view of social services has deteriorated with the cause of disinformation and violence from clients on social media. Previous research shows that it has become increasingly common for social workers and their relatives to be exposed to threats and abuse online. Therefore, this study aims to investigate social workers' experiences and attitudes towards being mentioned on social me

This project was carried out in collaboration with ASSA ABLOY Entrance Systems and focused on the redesign of the vertical track set used in industrial overhead sectional doors. The main goal was to reduce the amount of material used in the track set while maintaining current strength, robustness, and overall performance. Achieving this involved developing a reliable calculation model to simulate

As workplaces become increasingly global and digital, managers in multinational organizations face the challenge of adapting internal communication to both cultural diversity and digital platforms. This study explores how managers of a Swedish multinational company experience and adjust their internal communication when working with multicultural teams across regions. Anchored in the field of stra

Marketing without marketers? The rise of vibe marketing in the age of AI This thesis explores vibe marketing as a conceptual and operational model for fully automated digital marketing, enabled by generative AI. As technological developments reshape the marketing landscape, vibe marketing emerges as a novel approach that replaces traditional team structures with orchestrated AI systems. Drawing o

Denna uppsats undersöker hur hudvårdsmärken effektivt kan använda marknadsföringsstrategier för att differentiera sig och bygga förtroende, med särskilt fokus på The Ordinary, ett varumärke känt för sin minimalistiska och transparenta marknadsföring. Genom en kvalitativ, multimodal innehållsanalys och med hjälp av marknadsföringsmixens ramverk (4P) undersöker studien hur varumärkets visuella, textThis thesis explores how skincare brands can effectively use marketing strategies to differentiate and build trust, with a particular focus on The Ordinary, a brand known for its minimalist and transparent marketing approach. Through a qualitative, multimodal content analysis and by incorporating the marketing mix framework (4Ps), the study investigates how the brand’s visual, textual, and audio c

In today's media landscape, podcasts have become a central platform for personal storytelling, entertainment and marketing. With its conversational and audio-based structure, podcasts offer unique conditions for building credibility and authenticity through language. While previous research has examined authenticity in digital media and rhetorical techniques separately, there is still limited

Denna uppsats utforskar uttryck, signaler och konstruktioner av varumärkesautenticitet inom svenska varumärken med ett starkt kulturarv. Studien genomfördes som en kvalitativ undersökning där en multimodal analys användes för att granska innehållet i reklamfilmer från elva svenska varumärken. Materialet analyserades med utgångspunkt i ett teoretiskt ramverk som definierar varumärkesautenticitet soThis thesis explores the expressions, signals, and constructions of brand authenticity in Swedish heritage brands. A qualitative study was conducted using multimodal analysis to examine video advertisements from eleven Swedish heritage brands. The material was analyzed based on the theoretical framework that views brand authenticity as built on the cornerstones of consistency, honesty, and genuine

Destructive fishing methods using bombs and cyanide in Kapoposang Island have destroyed coral reefs, threatening both ecosystem health and local livelihoods. To restore the ecosystem, the Indonesian government encourages local community participation, including through a coral adoption program. This thesis examines community engagement in coral restoration activities. It is based on 28 interviews,

With unrest prominent in the entire world, cybersecurity is more important than ever before. With this, the need for education and strengthening practices within critical infrastructure and organisations is growing. This master’s thesis is done in collaboration with the Swedish Defense Research Agency (FOI) and aims to create a new Graphical User Interface (GUI) for their cybersecurity tool Scanni

Denna uppsats har till avsikt att undersöka hur den svenska polismyndighetens gestaltning i TV-produktioner kan relateras till strategisk kommunikation, varumärkesbyggande och varumärkesambassadörer. Uppsatsen syftar även till att belysa hur poliser själva uppfattar denna mediala representation. Forskningen baseras på TV-produktionen Poliserna i våldsvågen, och kommer att examinera hur poliser strThis thesis aims to examine how the portrayal of the Swedish Police Authority in television productions is possible to relate to strategic communication, branding and brand ambassadors. It also aims to unfold how police officers themselves perceive the media representation. The research is focused on the TV-production Poliserna i våldsvågen, and will examine how the police officers are strategical

Livestock systems significantly contribute to climate change, environmental degradation, public health issues and animal welfare concerns, highlighting the need to reduce livestock numbers. As Germany is a key producer of animal products, this thesis explores the experiences of German farmers who partly or fully transformed away from livestock farming to other agricultural practices. Using the Thr

Nepal is in the midst of a double energy transition aiming to improve energy reliability whilst simultaneously increasing renewables. We consider to what degree and in which ways young entrepreneurs contribute in shaping Nepal's transitory landscape as a group with social power. To assess this, we developed the Participation in Energy Transitions (PET) framework integrating Energy- Literacy an

This thesis investigates the climate impact of a newly constructed residential complex in Oceanhamnen, Helsingborg, through an extended life cycle assessment (LCA) covering both building and non-building elements such as road infrastructure, inner courtyards, external installations, that area often overlooked in conventional assessments. The aim is to develop a replicable method to quantify the gl

The legacy of colonialism still wields a powerful grip: „through the property it occupies, the capital it is financed by, the materials it is constructed from, the underpaid migrant labour that continues to construct it, and the expertise that benefits from it through accumulations of social and financial capital“ (Herscher, 2021). Sadly, nothing of this incomplete list is within the past; we are

The formation of the intermetallic phase (space group ⁢42/⁢⁢) has a detrimental effect on the ductility of transition-metal alloys. This theoretical study uses first-principles calculations to investigate the stability and thermodynamic properties of the WRe and WOs phases. Our study indicates that the phase becomes thermodynamically stable at its ideal composition for temperatures above 1050 K an

The purpose of this work is to identify and analyze the key important barriers to uptake the compressed biogas (CBG) plants in India for enhancing their role as a sustainable energy source. Initially, the barriers are identified from the past academic literature using literature review process and are then validated through the fuzzy Delphi method with expert opinions. The finalized barriers were

Möjligheter och hinder med återanvändning av kanalsystem för ventilation Bygg- och fastighetssektorn behöver ställa om till en cirkulär ekonomi för att minska sin klimatpåverkan och uppkomst av avfall. Återanvändning av byggprodukter är en cirkulär metod som kan antas medföra en enkel och billig procedur jämfört med nyproduktion, inte minst för tillverkare som kan ta tillbaka använda produkter föThe construction sector accounts for 20 percent of Sweden's climate impact and 40 percent of all generated waste. Ventilation systems, together with other installations, represent about 10 percent of a building's climate impact during the construction phase. Reuse of building products is a circular method to prevent waste and reduce emissions, but reuse is not very common in the constructi

Gestures are usual companions to the words we speak, either enhancing them or simply accompanying them. Multiple studies focus on the relationship between gestures and speech, and even how they might affect who is listening. In more recent times, the field of investigation expanded to include insights into human behaviour in virtual contexts, making the most of the headsets worn by the users to, i