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Titel: Hur framhåller företag traditioner? En kvalitativ studie av hur företag använder och skapar traditioner och ritualer i marknadsföringssyfte. Seminariedatum: 2020-06-03 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Sandra Jasim Al Koufaishi, Jenny Söderlund Handledare: Oskar Christensson Fem nyckelord: Marknadsföring, tradition, ritualTitle: How does companies present traditions? A qualitative study of how companies use and create traditions and rituals for marketing purposes. Seminar date: 2020-06-03 Course: FEKH29, Degree Project in Marketing Undergraduate level, Business Administration, 15 University Credits Points (UPC) Authors: Sandra Jasim Al Koufaishi, Jenny Söderlund Advisor: Oskar Christensson Kew words: Marketin

The purpose of this thesis is to explore Generation Z consumers’ expectations of in-store digital technologies and to enhance the understanding of different segments’ consumer values derived from in-store technologies. The analysis of the empirical material allowed to identify a new segment of Generation Z consumers, Conventionals, and reveal new consumer values derived from in-store technology wh

Uppsatsens syfte var att undersöka huruvida EU:s nya anfallsvinkel till migration, nämligen externaliseringav gränskontroller in i tredje länder, passar in i den Europeiska Unionens asylramverk. Vad som har analyserats ytterligare varom den här processen av att externalisera gränser har ändrat möjligheterna för migranter att få tillgång till asylprocessen. Forskningsfrågan som användes var: Hur paThe objective of the thesis was to examine howtheEU’snew approach to migration, namely externalizing border controlsinto third countries, fit into the European Union’sasylum framework. Furthermore, what has been analysed is how this process of externalizing borders has changed the opportunities for migrantsto access the asylum procedure. The research question was: How does externalizing the outer

Engångstatueringen som kan skada ditt barn Det är dags för maskeradkalas och ditt barn ber dig följa med till affären för att köpa smink som ska förvandla honom till pirat. Ni köper en stor ansiktstatuering och flera andra sminkprodukter som omvandlar ditt barn till den läskigaste piraten på kalaset. Slog tanken någonsin dig att du kan ha köpt sminkprodukter som kan utsätta ditt barn för skada? Children can be exposed to chemical substances by applying cosmetic products. Using cosmetic constitute a health risk when a cosmetic product contains toxic substances. There are today many different cosmetic products especially developed to be used by children. According to the rules stated by EU legislation 1223/2009, cosmetic products must be correctly labelled and must not to contain the forbi

This thesis examines the motivational drivers of gamification that influence the willingness to interact among platform end users. Two elements of gamification, reward and challenge were used as independent variables while playfulness, recognition, enjoyment and social influence served as mediating variables. By using TikTok as our case study, and collecting data from 281 respondents, the study so

The present study addresses the relationship between stunting and open defecation in India, 2015. The lack of proper sanitation allows pathogens to spread and generate fecal transmissible illnesses (FTIs), hence hampering the correct absorption of nutrients in the body and the consequent child’s development. The expectation is that a higher open defecation rate is associated with a higher stunting

Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. This qualitative research adopts an inductive approach which reflects ove

I kontexten av växande e-handel och ökande konkurrens bland e-handelsaktörer världen över blir bra service till kunderna alltmer aktuell för fortsatt framgång. Leverans av varor till slutkunden, eller last mile-leverans, lyfts fram som en viktig aspekt av service som kan ha en betydande påverkan på kundernas sammanlagda serviceupplevelse. Syftet med denna studie var att undersöka svenska kunders uE-retailers all over the world are facing increased competition due to the rapid development of the e-commerce sector. In this light, delivering positive service experience to customers is often named as one of the keys to successful business. Last-mile deliveries are an important factor that can significantly influence a customer’s total service experience with an e-retailer. This study aims to e

The purpose of this study is to quantitatively discover whether green brand knowledge has an effect on the perception of green claims with Swedish Millennial's and Gen Z. As to whether it is perceived as credible or greenwashing. This study builds upon previous brand knowledge and green claim literature. However, where previous research has green brand knowledge as the dependent variable and t

With the development of the global economy in the 21st century, enterprise risk management (ERM) has been more impactfully implemented by firms. Academics have studied the relationship between ERM and firms’ performance, yet few studies have covered the relationship between ERM and default risk, let alone the comparison study between banks in China and banks in Nordic countries, the two important

Katalysator – något som får en reaktion att underlättas eller påskyndas. Kanske inte ett ord som används i allas vardag men det är något som det moderna samhället och många av de produkter du använder dagligen inte hade klarat sig utan. Kemikalier, mediciner och andra nödvändiga produkter som förr kunde ha långdragna, farliga och ineffektiva tillverkningsprocesser kan nu tillverkas säkrare och snaCatalysis is an essential tool in industry, and the developments in catalysis research during the last decades have led to higher efficiency in many important processes. CO oxidation is a common reaction to use in catalysis research both due to its applications in industry but also since it is a simple reaction where the knowledge gained about its reaction mechanism can be applied to important but

Syfte: Syftet med studien är att utifrån turismens aktörers perspektiv undersöka relationen mellan säsongsturism och hållbarhet. Genom exemplet Sydöstra Skåne med Österlen (hädanefter benämnt som Österlen) illustreras komplexiteten i denna relation. Frågeställningar: Hur förhåller sig och resonerar turismens aktörer kring säsongsturism? Vilka möjligheter och utmaningar till en hållbar utveckling

When attention is divided across vision and hearing, participants typically respond faster when a visual and an auditory target are presented together as compared to when only one of the visual or auditory targets is presented alone. Coactive models of divided attention account for this so-called bimodal advantage by positing a brain architecture whereby the neural activity inspired independently

This study investigates the relationship between women’s empowerment and son preference. Development and women’s empowerment indicators were utilized to explore their effects on son preference, using an ordered logistic model. Data for this study were obtained from the Demographic and Health Survey (DHS) conducted in Azerbaijan in 2006. The results show that women in Azerbaijan have a lower son pr

Studien ämnade att undersöka hur väl personlighet respektive könsidentifiering, var för sig respektive tillsammans, kan predicera ideologisk orientering. För att undersöka detta användes personlighetstestet HEXACO och könsidentifieringstestet BSRI. Syftet med uppsatsen var att öka väljarförståelsen. Studien utgick ifrån ett bekvämlighetsurval (N=272), med 171 kvinnor och 101 män. Samtliga var svenThis aim of this thesis was to examine how well personality and gender-identification, by themselves and combined, were able to predict ideological orientation. This through the personality test HEXACO and gender-identification test BSRI. The purpose of the study was to help improve the understanding of Swedish voters. The sample was a convenience sample (N=272), with 171 women and 101 men, all Sw

Knowledge transfer and learning in strategic alliances is mentioned in the literature as a business instrument to gain new knowledge in order to innovate and improve the competitive advantage. Most of the existing literature has been focusing on large organisations. Therefore, a better understanding about small and medium enterprises (hereafter referred to as SMEs) is necessary. By using a qualita

Introduction: This study is focused on the development and comparison of different extraction methods for vitamin D (VD) analysis in liver samples. Background: VD deficiency is related to several diseases, so it is crucial to correctly detect and quantify its concentration in the human body. Despite the existing methodologies for VD analysis, the selectivity and the sensitivity of the methods for

Denna rapport behandlar väg E6 mellan Helsingborg-Vellinge med avseende på omkörningsförbudet för tung trafik som infördes den 18e mars år 2019. Väg E6 genom hela Skåne har under en lång tid präglats av trafiksäkerhets- och framkomlighetsproblem. Denna rapport skrevs i syfte att utreda på vilka sätt omkörningsförbudet påverkat just dessa faktorerna, d.v.s. framkomlighet och trafiksäkerhet. För attThis report deals with road E6 between Helsingborg-Vellinge and regards the overtaking prohibition for heavy traffic which was introduced on the 18th of March 2019. Road E6 through Skåne has during a long period been affected by traffic safety and availability issues. This report was written with the purpose of examining in what ways the overtaking prohibition has affected these factors, meaning a