Social Relationship Management - A case study of customer relationships in a social media context
Introduction: Social CRM is a relatively new concept that is considered an extension of traditional CRM – performed through social medias. The concept has little prior research and the aim of this paper is to investigate how Social CRM influences the company´s Brand Equity and customer relationships. Research questions: R1. How can Social CRM on Facebook influence Brand Equity? R2. How can Socia
