The Ericsson Corporate Trademark Book : The Brand as a strategic asset
HAVING STRONG BRANDS is a key to our success. One of our most important tasks for the future is therefore strengthening the Erisson brand. Our ambition is to further develop Ericsson – a brand that represents and projects reliability. This is a fundamental prerequisite if we are to increase our collective competitiveness, ability to grow, and profitability.1) The Ericsson Trademark Book:2) Tradema
