How Can CSR Give a Competitive Advantage in Accordance with the CSR Stage Model? A comparison between the Swedish company MAX and the American company McDonald's CSR strategies
The purpose of the thesis is to analyse how a CSR strategy can create a competitive advantage using the CSR Stage Model in a comparison between MAX and McDonald's. It was found that a majority of consumers value a fast-food restaurant’s CSR work and take that into consideration when choosing between restaurants. Moreover, the survey respondents perceived MAX to be the most sustainable fast-foo