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Bias correction of diagnostics data from IoT devices

Selection bias in non-probability samples presents a significant challenge in IoT device di- agnostics data analysis, where incomplete or systematically missing data can compromise the validity of analytical insights. Our project proposes a comprehensive statistical frame- work to correct for that bias, using real-world data from Axis Communications AB. The project explores three primary methodolo

Upplevelsen av delaktighet för autistiska studenter vid studier på universitet och högskola: en intervjustudie

Bakgrund: Mer än hälften av alla autistiska studenter lyckas inte fullfölja sin utbildning i högre studier. Trots detta finns det få studier som undersöker vad som påverkar studenternas möjligheter att genomföra sin utbildning. Syfte: Syftet med studien var att beskriva erfarenheter av delaktighet vid studier på högskola och universitet för studenter med autismspektrumtillstånd. Metod: Kvalitativ Background: More than half of all autistic students do not complete their higher education. Despite this, few studies explore the factors that influence their ability to complete their studies. Aim: The aim of this study was to describe experiences of participation in higher education among students with autism spectrum disorder (ASD). Method: This qualitative study was based on semi-structured in

Soft tissue microscopy with X-ray grating interferometry

Grating-based X-ray interferometry is a promising imaging technique for visualizing soft biological tissues such as muscles or lungs, which are often difficult to distinguish using conventional absorption-based X-ray imaging. It enables the retrieval of absorption, 2 directional differential phase and dark field signal from a single shot measurement. In this work a single grating imaging experimen

Välfärdsstatens gränsland - En intervjustudie om polisens möte med psykisk ohälsa och missbruk

Syftet med denna uppsats är att fördjupa förståelsen för hur poliser upplever och hanterar möten med personer som lider av psykisk ohälsa och missbruksproblematik samt hur de positionerar sitt yrkesansvar i relation till andra samhällsaktörer. Uppsatsen utgår från Thomas F. Gieryns teori om gränsarbete, men bygger vidare på Andreas Liljegrens uppdelning av teorin för att tydligare särskilja olika

'Squaring the circle': A case study of justification vis-à-vis financiers in cultural industries

In light of the recent austerity measures affecting cultural policy in several Western countries, this thesis aims to investigate the values mobilised by a cultural festival in Cologne, Germany, to justify its activities to financiers. A qualitative case study approach was adopted, involving interviews with festival representatives and document analysis of funding applications. Drawing on Boltansk

Narrating Male Disposability - A netnographic study on the construction and weaponization of incel narratives

Involuntary celibates, more commonly known as incels, have increasingly drawn scholarly attention for their expression of fatalism, misogyny, and appraisal of violence. While existing literature has addressed the risk of radicalization and the ideological content within this online community, less work has examined how male incels narratively construct their collective identity and how these narra

"I don't love the drama. It loves me"

As the media landscape is undergoing significant changes and becoming increasingly polarized, much due to the rise of social media, it creates complexities as well as opportunities for marketers to create consumer brand engagement. Within the field of entertainment this becomes particularly important as engaged consumers are fundamental for brands to succeed. Thus, the purpose of this study is to

Legacy Branding through the Olympics: A Comparative Study using the Brand Identity Matrix

This study explores how Olympic legacy is leveraged as a branding tool by the International Olympic Committee and host nations, applying Mats Urde's Brand Identity Matrix to the Opening Ceremonies of Paris 2024, Rio 2016, and Beijing 2008. We conduct a qualitative analysis of secondary data to uncover key alignments and misalignments in legacy communication. We develop a Dual Mission Framework

Private Label Shielding: Myth, Manipulation, or Misconception?

The introduction of private label brands (PLBs) have transformed the landscape of grocery retail, challenging the dominance of manufacturer brands (MBs) and redrawing the lines of in-store competition. As shelf space plays a critical role in shaping consumer behavior at the point of purchase, this study investigates whether Swedish grocery retailers allocate shelf space to PLBs in ways that exceed

From Screen to Destination: The Impact of Coco on Destination Branding

This study delves into the role of films, particularly animated films, in shaping and reshaping international audiences’ perceptions and tourist intention of a destination.Data were collected qualitatively through semi-structured interviews with multicultural participants studying at Lund University, both before and after watching the movie.Movie attributes model (Place-Performance-Personality mod

The Bitter Truth of Sweetened Baby Food: A Critical Discourse Analysis of Nestlé's Post-Crisis Legitimacy Construction

This introductory chapter outlines the foundations of the study by contextualizing the role of legitimacy, corporate responsibility, and crisis communication in contemporary global business. It begins by establishing the theoretical significance of organizational legitimacy, particularly in ethically sensitive industries such as infant nutrition. The chapter problematizes the disjunction betwe

From Admiration to Ambivalence: Understanding Consumer Responses to Tesla’s Ethical Decline

This research aims to explore how consumer navigate their behavior in response to conflicting ethical dilemmas, in which a brand that was once perceived as ethical breaches its commitments and thereby becomes unethical in public discourse. The theoretical lens of Boltanski and Thévenot’s (2006) Economies of Worth serves as a lens to explore how the participants navigate ethical brands becoming une

Everything Old is New Again: The importance of sequencing emotional and rational message appeals to induce willingness to try for new, retro FMCG products

Keywords: Retro branding, message framing, message sequencing, nostalgia proneness, consumer innovativeness, willingness to try, Fast-moving consumer goods, new product brands, retail environment. Purpose: The study addresses the limited understanding of retro branding´s effectiveness in retail environments, particularly for new FMCG product brands without established heritage. It explores how

The Power of the Unseen

This study explores the underlying motivations that lead middle-class consumers to eschew visible branding in favor of more inconspicuous forms of brands in their expression of self. Within the framework of contemporary Consumer Culture Theory, identity construction through symbolic consumption has been extensively examined. In this context, fashion, particularly the use of branded logos, has b

Cross-Cultural Brand Perception and Purchasing Motivation: Exploring Chinese and Swedish Consumer Responses to Volvo and BYD

Title: Cross-Cultural Brand Perception and Purchasing Motivation: Exploring Chinese and Swedish Consumer Responses to Volvo and BYD Date of seminar: 05-06-2025 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Yujing Jiang and Xinlei Liu Supervisor: Veronika Tarnovskaya Keywords: International Brand, Brand Perception, Purchasing Motivation, Cross-culture, Home Country &am

The Emotional Bond: Exploring Emotional Brand Attachment in the Direct-to-Consumer (D2C) Model

Title: The Emotional Bond: Exploring Emotional Brand Attachment in the Direct-to-Consumer (D2C) Model Course: BUSN39 - Degree Project in Global Marketing Authors: Oskar Andersson, Luca Pedrotti Supervisor: Jon Bertilsson Purpose: The study aims to uncover the key drivers that foster emotional brand attachment within the D2C model. Methodology: A qualitative research design was employed and data wa

Hedging With Heritage: Investigating The Risk-Mitigating Role Of Corporate Brand Heritage

Title: Hedging with Heritage: Investigating the risk-mitigating role of Corporate Brand Heritage Course: BUSN39 - Degree Project in Global Marketing Purpose: This study aims to examine the relationship between corporate brand heritage and their stock price volatility. Methodology: A quantitative approach is employed, using researcher-assigned formative indicators to quantify corporate brand herit

Semi-Supervised Approach For Sleep Scoring Using Wavelet Transformed EEG Data

Automatisk sömnklassificering med hjälp av artificiell intelligens. Sömn är avgörande för vår hälsa, men att manuellt analysera sömn är både tidskrävande och kostsamt. Genom att använda artificiell intelligens har vi utvecklat en metod som automatiskt kan klassificera sömnstadier baserat på EEG-signaler, vilket kan effektivisera sömnanalys. Människor spenderar ungefär en tredjedel av sina liv sHistorically, sleep stage classification has relied on manual scoring performed by experienced professionals. In recent years, the emergence of machine learning has enabled the automation of this process, thus saving both time and resources. Many of these sleep staging models depend on data which already has been annotated by a professional, but a few try to exploit the vast amount of unlabelled d