Examensarbetets titel: Marknadsföringens roll i kommersiella fastighetsföretag under en lågkonjunktur Seminariedatum: 2023-06-02 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Daniella Boras, Anna Kovacevic & Marcus Schoug Handledare: Veronika Tarnovskaya Fem nyckelord: Marknadsföringsstrategier, marknadsföringskostnader, kommersiella faTitle: The role of marketing in commercial real estate businesses during a recession Seminar date: 2023-06-02 Cours: FEKH29, Degree project in marketing at bachelor’s level, 15 University Credits Points Authors: Daniella Boras, Anna Kovacevic & Marcus Schoug Advisor: Veronika Tarnovskaya Key words: Marketing strategies, marketing costs, commercial real estate, recession, relationshi

I takt med att andelen förnybar el ökar så ökar även efterfrågan på flexibilitet i elnätet. Flexibilitet behövs bland annat för att tillhandahålla frekvensreglering. Om elförbrukningen och elproduktionen tillfälligt är i obalans kommer frekvensen i elnätet att avvika från sitt börvärde. För att skydda mot dessa obalanser upphandlar Svenska Kraftnät flera olika frekvensregleringstjänster. Som ett rAs the penetration of variable renewable energy is increasing, the demand for flexibility in the electrical grid is on the rise. One way in which flexibility is needed is to provide frequency regulation. If electricity consumption and production momentarily are unbalanced there needs to. The Swedish TSO, Svenska Kraftnät, procures multiple different frequnecy regulation services to protect against

Although scholars concluded that culture influences public relations practice worldwide, there is a call for a universal code of ethics. This call met with concerns as doubts arose about its feasibility since public relations is practised differently in every country due to societal culture. Another problem is how the practice is Western-dominated, with major theorists and scholars from the USA an

Hip-hop has always been controversial. Topics such as violence, drugs, and crime have been reoccurring themes for a long time, and using these topics to depict the realities of their communities is a common occurrence in hip-hop. The aim of this study is to analyze how young people in Malmö’s suburbs experience the depiction of their residential areas in hip-hop and to discover their thoughts on a

A sediment record obtained from a small lake in Warming Land, northern Greenland was subjected to biostratigraphic and geochemical analyses to investigate environmental and climatic changes during the last c. 2300 years. Macrofossil analysis, encompassing both vegetation and fauna, was applied to assess the ecological dynamics of the lake and its catchment. Geochemical proxies in the form of total

Titel: Porösa lipidnanopartiklar som läkemedelsbärare Ingress: Porösa lipidnanopartiklar är ett lovande alternativ till de lipidnanopartiklar som används i exempelvis vaccin mot Covid-19. Med sina stora porer är förhoppningen att de ska kunna leverera större molekyler och vara ett bra alternativ för läkemedelsleverans till celler. Porösa lipidnanopartiklar, på engelska 'sponge phase nanoparSponge phase nanoparticles are lipid-based particles with a porous structure, forming pores with sizes up to 13 nm in diameter. These particles have been proposed for drug delivery by loading cargo within the pores, similar to how ionisable nanoparticles are used today. The larger pores could allow for larger cargo to be delivered to cells. Sponge phase nanoparticles, 277 ± 29 nm in diameter, were

Hur ser framtidens hållbara förpackning ut och vad är den tillverkad av? För att besvara denna fråga blir mikromekanisk karakterisering av material en viktig parameter att utforska och förstå. I synnerhet är mikromekaniken hos tunna pappersmaterial intressant då materialet har användningspotential i flera förpackningsapplikationer. Detta examensarbete fokuserar på att studera mikromekaniska beteeWhat does the future sustainable package look like, and what is it made of? To answer this question, the micromechanical characterization of materials becomes an important parameter to explore and understand. In particular, the micromechanical behavior of thin paper materials is of interest due to its potential in sustainable packaging applications. This master's thesis focuses on investigati

The development of circus as a subject in the community school of music and art, “Kulturskolan”, is strongly influenced by the history and traditions of the circus. Historically, the circus has been a nomadic art form without established institutions, which poses challenges when integrating into Kulturskolan. Circus differs considerably from other subjects at the Kulturskola and it requires spec

This study aimed to explore how women, as the dominated, evaluate an institution (the court) that is under the control of the dominant from a gender perspective. To fulfill the research aims and provide empirical evidence to the field, this thesis has conducted a quantitative and qualitative analysis to explore the observed phenomena and understand them within the socio-legal theoretical framework

Sweden is considered one of the most prominent countries for gender equality, with relatively high levels of female board members at publicly listed companies. However, the EU Law on Gender Balance on Boards implemented in 2022 adds pressure for Sweden to maintain, and improve, gender distribution on boards since Sweden was able to opt out of the law. There is a lack of research on the topic for S

This project named Kursi aims to address the design challenges specific to the moun- tainous regions of Nepal. These areas are renowned for trekking and can only be reached after days of arduous hiking or by air travel, typically through helicopters. Tourism plays a significant role in the lives of the local communities, and the landscape has adapted to accommodate these temporary residents who

I entreprenadformen totalentreprenad upphandlar entreprenören konsulten och har därmed ansvar för både projektering och utförande. För att öka produktiviteten och innovationsgraden i järnvägsprojekt ökade Trafikverket antal projekt upphandlade som totalentreprenader mellan år 2012 och 2018. Det skapade en stor ovana för aktörerna i sättet att arbeta. Idag har företagen i järnvägsbranschen vant sigIn design-build contracts the contractor purchase the consultant and is therefore responsible for both design and execution. To increase productivity and innovation in railway projects Trafikverket, Swedish Transport Administration, increased the number of design-build contracts between 2012 to 2018. This created large unfamiliarity in the way of working for the actors. Today the companies in the

Elektroniska produkter har stor betydelse i vår moderna livsstil, men i många fall är det svårt eller omöjligt för konsumenter att reparera dessa produkter. En snabb teknologisk utveckling har resulterat i mer avancerade och komplexa produkter samtidigt som flera faktorer försvårar reparation. Tillverkare kan begränsa reparation genom att bland annat begränsa tillgång till reservdelar, verktyg ochThe concept of “right to repair” has increasingly gained attention during the last few years. What originally started as a movement by consumers frustrated by their inability to repair the products they own, has now evolved politically and led to different types of legislation to promote product repairability and reduce the environmental impact of mass consumption. However, exactly what the right

Forskningsfrågor: Hur positioneras och marknadsförs vitt snus i Sverige? Vilka budskap sänder vita snusvarumärken i sin reklam och vilka är dessa budskap riktade till? Syfte: Syftet med studien är att beskriva hur det vita snuset är positionerat och marknadsförs på den svenska marknaden för valda fallföretag samt undersöka vilka budskap de sänder, för att bidra till teorin med insikter om positionResearch question: How is white snus positioned and marketed in Sweden? What messages do white snus brands convey in their advertising, and who are these messages targeted towards? Purpose: The aim of the study is to describe how white snus is positioned and marketed in the Swedish market for selected case companies, as well as to examine the messages they convey, in order to contribute to the the

Reverse Supply Chain (RSC) is defined as the value chain for defect products returning to the company, or its partners, from customers, or the end users. The defect products are thereafter either disposed & replaced, or repaired & reused. Axis communications have an established RSC department, which would like to deepen their knowledge how certain product- and production parameters can be

I dagens individualistiska samhälle förväntas individer besitta förmågan att effektivt kunna leda sig själva, ett fenomen som tidigare forskning benämnt självledarskap. Fenomenet har främst studerats på personer i ledande positioner eller i kunskapsintensiva yrken, varpå denna studie ämnar att studera självledarskap i en ny kontext. Syftet med studien är att bidra med kunskap om forskningsområdet

Increasingly connected to urban development and vitality in modern discourses of urban sociology, live music is a social and cultural phenomenon with great potential for improving people’s, including artists, well-being. Still, the systems and networks which shape live music are specific to their local social, cultural and institutional contexts, leading to a range of perceptions. Focusing on the

In the mountainous regions of Bhutan and Nepal, post-harvest losses cause significant challenges for producers. Open air sun drying is usually used by farmers to preserve their produce. There are many disadvantages to this method. The Swedish Research Council is supporting a project called Solar Food: Reducing Post-Harvest Losses Through Improved Solar Drying, which aims to create a low-cost solar

Denna uppsats har skrivits vid Företagsekonomiska institutionen på Lunds universitet under vårterminen 2023. Uppsatsen är ett examensarbete i marknadsföring på kandidatnivå där vi erhållit utökade kunskaper inom valt forskningsområde kombinerat med en förhoppning om att vi med denna uppsats kan bidra med kunskap och intressanta forskningsresultat inom ett spännande men, enligt oss, relativt outfor

Growing urbanization and densification means that children in many parts of the world are growing up in settlements difficult to experience nature in. As green space is likely to decrease in the future, and children have little say in impacting what they want their environments to look like, understanding how public spaces can be utilized in ways that more carefully address children’s needs requir