Cross-Cultural Brand Perception and Purchasing Motivation: Exploring Chinese and Swedish Consumer Responses to Volvo and BYD
Title: Cross-Cultural Brand Perception and Purchasing Motivation: Exploring Chinese and Swedish Consumer Responses to Volvo and BYD Date of seminar: 05-06-2025 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Yujing Jiang and Xinlei Liu Supervisor: Veronika Tarnovskaya Keywords: International Brand, Brand Perception, Purchasing Motivation, Cross-culture, Home Country &am
