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A Case Study to Investigate how Beta Product Marketing can Test the Validity of a Product’s Market Potential

Många entreprenörer och startup kommer till en punkt när de har slutfört utvecklingen av en produkt men flyttar sedan till den fas som är avgörande för en produkts framgång, marknadsföringsbiten. Stora investeringskostnader i kombination med osäkerheten om den utvecklade produktens marknadsvärde är orsaken till många produkters misslyckanden. Detta leder till att många nya produkter aldrig når marMany entrepreneurs and start-ups come to the point when they have finished the development of a product but then moves to the phase which is crucial for a products success, the marketing effort. Large investment costs combined with the uncertainty of the developed product's market value is the reason for many products failure. Thus, many new products never reach the market because of the lack

Determining splicing of probably, possibly and high-risk human papillomavirus and identification of regions controlling splicing of HPV16 E6/E7 and E2

De cancerorsakande generna skiljer mellan olika humanpapillomvirus Humant papillomvirus (HPV) är en grupp små, välkända virus som har funnits på denna jord sedan Homo sapiens satte sin fot på jorden. Totalt finns det idag över 200 typer men framförallt 20 är av stort intresse, eftersom de kan orsaka cancer hos människor, framförallt livmoderhalscancer. Årligen diagnostiseras runt 500 000 människoHuman papillomaviruses (HPVs) are DNA viruses which have existed on earth since the emergence of mankind. In total there are over 200 different types and twenty of these show a correlation with the development of cancer. These twenty HPVs are divided into high-risk and probable/possible high-risk HPVs depending on the occurrence in carcinoma in situ. Five biomarkers have been set for these twenty

Adopting additional product-life extension strategies - A study of reuse and remanufacturing in the maritime industry

The purpose of this paper is to investigate the potential barriers of adopting additional product-life extension strategies and therefore increase the understanding of this phenomenon. Just as the name implies, product-life extension entails keeping resources in use for as long as possible in order to extract maximum value from them. Specifically, the strategies investigated in this research are r

Habitat Suitability of the Round Goby (Neogobius melanostomus) and the Effect of Marine Protected Areas on its Distribution in the Baltic Sea

Invasive species are one of the leading causes of biodiversity loss worldwide, and effective management of protected areas is one of the primary ways in which conservationists try to limit their impacts and dispersal. The round goby (Neogobius melanostomus) is a problematic invasive species in the Baltic Sea, along with other brackish waters, lakes, and rivers in Europe and North America, having b

Turbinmodellering – En jämförelse av polygonmodellering och komponentmodellering

Abstract In order to be able to calculate how an energy system should be controlled to achieve minimal overall cost in advance,energyproducers often use software for economic operational optimization. In order for the software to make good optimizations, the model of the energy system needs to be realistic. It is also important for the user that optimizations do not take too long and that it is e

Insider Threat detection using Isolation Forest

In contrast to the need for companies to get real time information about insider threats, there is a privacy and integrity based limitation of what the individual accepts as acceptable surveillance. This creates a problem since performing online surveillance would pose an infringement on the employees privacy and integrity. Therefore we present a model using Isolation Forest to solve this problem.

Remittances developmental potential in Mexico

The U.S-Mexico migration corridor has the largest flows of migrants in the world. Mexican migrants send home approximately USD 25 billion annually, making Mexico the fourth biggest remittance receiver in the world. Personal remittances are Mexico’s largest single source of foreign income, as it surpassed oil income in 2014. Some scholars argue that due to the large size of remittances, it holds a

Strategic Planning and Succession in SMEs: A Multiple Case Study on Italian Family Firms

This paper’s goal was to investigate the influence of the degree of formal strategic planning on the pre-and post-succession period within family firms of small and medium size. With a qualitative approach, a multiple-case study was utilized to obtain empirical data from 5 family firms in Italy, in which semi-structured interviews with founders, other family members and non-family managers were co

Modelling News Sentiment Flow Using Spatial Hawkes Processes: Dependencies Between Topics and Countries

This Master Thesis proposes to use a Spatial Hawkes Process to model the news flow in the world. The spatial part is divided in both geographical areas as well as different topics. Therefore, in the Hawkes model every news article corresponds to a point in space and time. In a certain region and topic the intensity of the released articles will be modelled with the Hawkes Process. This can be of i

Interpretation of geophysical and geochemical data in a 3D geological model construction of a contaminated site

The Alingsås dry-cleaning facility is one of the heavily halogenated hydrocarbon contaminated sites in Sweden. The source of contamination dates back to the 1970s when a large scale tetrachloroethylene leakage outbroke inside the dry-cleaning building. After years of propagation and dissemination, the tetrachloroethylene together with its degradation products was widely found in soil and groundwat

Relationen till ett universitets varumärke

Syfte: Syftet med denna studie har varit att studera universitetsstudenters relation till utbildning och lärosäte vid Lunds universitet utifrån ett varumärkesperspektiv Metod: Studien har en kvalitativ inriktning, utgår från ett hermeneutiskt fenomenologiskt synsätt och har huvudsakligen en induktiv karaktär med deduktiva drag. Teoretiska perspektiv: Studien tar sin utgångspunkt i en kombinatiPurpose: The purpose of this thesis has been to examine university students relationship to a university and higher education at Lunds University from a brand perspective. Methodology: The thesis is based on a qualitative approach with a hermeneutic phenomenological orientation. It is characterised by a inductive approach with some deductive elements. Theoretical perspectives: The theoretical

Driverless Cars and Merciless Robots – a comparison between the legal frameworks of autonomous driving and weapon systems.

Artificial Intelligence (AI) technology advances quickly through society, with driverless cars presented as a revolutionary technological advance that can make roads safer and transport more efficient, whereas automated weapons are either viewed as undesirable, or as an unavoidable development. The objective of the present work is to, through the comparison between automated driving and automated

Developing Strategic Thinking Ability: A Study of the Master's in Management and a Metacognition Course

The purpose of this study is to improve the understanding of the ability of educational interventions to improve strategic thinking. It does this both by contributing to the available empirical data on the development of strategic thinking ability and by exploring potential; avenues of research, intervention designs, study designs, sampling issues and analysis problems, for future studies as part

Cross-sector partnerships in disaster risk management: A case study in Ghana

Cross-sector partnerships are increasingly relied upon to solve societal problems. This development can also be observed in the field of disaster risk management (DRM), where the role of the private sector has grown substantially in the past years. As the business world is also undergoing constant changes the interface between traditional DRM actors and the private sector is still to be fully expl

The Diplomat

This project started out of love for the enjoyment of healthy food. A summer in France opened up my world to the wonderful beverage that is natural wine and the beautiful process of making it. But, there is a strong critical agenda in the Nordic countries, and the natural wine has not gotten a warm welcome. I found a potential to increase interest by introducing natural wine in a new way tha

Är sick-lit en genre? : en analys av paratexter

Syftet med uppsatsen är att granska sick-lit och dess funktion på bokmarknaden genom att undersöka marknadsföringen av böcker som kan benämnas som sick-lit. Detta görs främst genom en analys av paketeringen av bästsäljande verk inom Young Adult (YA) och crossover. Paratexter, både omslag och marknadsföringstexter, analyseras i den här uppsatsen för att granska ifall sick-lit förmedlas genom texter

The Impact of Social Exclusion and Intrastate Conflict on Economic Development: A case study of the Hmong in Lao PDR

Abstract: Since the ending of the Vietnam War, the Hmong in Laos have been hiding in the northern mountainous areas, fearing retribution from the People’s Revolutionary Party, whom they opposed. These areas are still currently restricted from outside contact. In 2009, Hmong refugees were repatriated from Thailand despite their unwillingness to return to Laos, fearing safety issues with the Lao Gov

WHAT DO THE BEST STRATEGIC THINKERS DO?

This thesis studies the cognitive elements in strategic thinking and aims to contribute to the assessment of a tool that is developed to measure this ability. Strategic thinking is an area in strategy research that has received little emphasis. There is a lack of understanding of the cognitive elements behind the ability to think strategically. Therefore, this research aims to gain a deeper insigh

Study of the preparation of a stable foam

Skummigt kontrastmedel för buktomografi utan biverkningar Alla har vi sett i sjukhusserier en röntgenapparat med en cirkel som man åker in i, men vilka förberedelser krävs för att det ska bli bra bilder som kan hjälpa läkaren att ställa en korrekt diagnos? Visste du att man behöver dricka runt 1 L vätska innan för att fylla upp magen om man vill få en bra bild? I ett projekt har tillverkningen avOn a daily basis, abdominal examinations with x-ray imaging are run at hospitals for diagnosis of abdominal diseases. To enable doctors to visualize organs and tissues on an x-ray image with colors based on the radiodensity, the patient needs to drink an oral contrast that fills up the digestive system. Current filling agents have a radiodensity similar to that of organs and tissues which makes th

Utmaningar med utländsk arbetskraft på svenska byggarbetsplatser

Det övergripande syftet med detta examensarbete är att sammanställa en utvärdering av de utmaningar som det innebär att arbeta med utländsk arbetskraft på svenska byggarbetsplatser. Vidare ämnar arbetet också kartlägga huruvida huvudentreprenörens arbetsledning påverkas av arbetssättet. Studien initierades med en litteraturstudie för att få en utökad teoretisk bakgrund. Vidare genomfördes en fallThe overall purpose of this thesis is to compile an appraisal of the main challenges of working with foreign subcontractors on Swedish construction sites. Furthermore, the thesis also aims at describing the effects of how the main contractor’s management is influenced by the work method. This thesis was initiated through literature studies to gain an extended theoretical background. A case study