Entrepreneurial marketing has proven to be important for a brand's survival in a fiercely competitive market. A well-communicated brand identity contributes to positive brand awareness, brand attitudes and legitimacy, which are important elements for a successful brand. There are some communication strategies for well-established companies, but to our knowledge, there is a lack of research on

Syftet med detta examensarbete är att undersöka vad som får svenska pensionärer att migrera till Costa del Sol och hur det påverkar deras uppfattning om deras existentiella hälsa som uttryckt i mening-i-livet, sammanhang och tillit. Uppsatsen bygger på ett två veckor långt fältarbete, med observationer, samtal och ett kort frågeformulär. Den övergripande forskningsfrågan är hur migrationen har påvThe purpose of this thesis is to investigate what makes Swedish retirees migrate to Costa del Sol and how it affects their perception of their Existential Health as expressed in Meaning-in-life, Coherence and Trust, building on a two-week fieldwork, with observations, free conversations, and a short questionnaire. The overall research question is how the migration has influenced retiree’s percepti

The healthcare sector, responsible for 5% of the world's carbon emissions, is at a critical juncture in adopting sustainable practices, particularly through the adoption of circular economy practices. This thesis examines the adaptation of circular economy practices by Swedish MedTech companies, aligning with the European Commission's Circular Economy Action Plan which supports the EU’s cl

Mot bakgrund av dagens gängkriminalitet har visitationszoner lyfts fram som ett verktyg för att motarbeta våldsutvecklingen i Sverige. Från flera håll har däremot oro uttryckts om att metoden kan vara kontraproduktiv. Eftersom det finns en brist på forskning på området ämnar studien därför att undersöka några svenska polisers uppfattning kring implementeringen av visitationszoner i Sverige. Vidare

I den här uppsatsen presenteras hur skrivande och skrivprocessen skildras genom metaforer. Fokus ligger på att kartlägga vilka metaforer som används för att beskriva skrivande, om det finns några mönster i användningen och om det finns skillnader i vilka metaforer som används beroende på vilken typ av skrivande det skrivs om. Materialet består av fyra skrivhandböcker som används som kurslitteratur

The phenomenon of hybrid work, combining remote and on-site work, has gained popularity in recent years following the COVID-19 pandemic. This shift has introduced new dynamics in the workplace, calling for a reevaluation of leadership practices in order to address the challenges and opportunities hybrid work brings. Despite the growing usage of hybrid work models, there is limited research on the

General Purpose Graphics Processing Units (GPGPUs) have become the prevalent processor for AI/ML and other large computational problems because parallel processing has not reached a hardware limit, unlike single-threaded processing. The goal of the thesis is to investigate the suitability of a novel SRAM architecture for implementation in a GPU without extensive GPU architecture changes. This arch

This thesis focuses on images produced by Generative Artificial Intelligence and poses questions around biases and implication of these. With the emergence of AI image creation programs, the complexity of representation is brought to the surface. The main material in this thesis consists of AI-generated images and the material will be analyzed with a semiotic framework through the lens of cultural

This thesis integrates Actor-Network Theory (ANT) and Tim Ingold's concepts of "dwelling" and "making" based on my cultural analysis conducted at the Museum of Memory on Hands in Guiyang, China, during both the summer and winter, for one month each season. The study primarily explores the museum’s vision of "All things in symbiosis, life can perpetuate" is manifes

The aim of this study was to explore how professionals working with the evidence-based method Individual Placement and Support (IPS) reason regarding its utilization for a broader target audience than the method originally intended. Additionally, we sought to enhance the understanding of how and why an evidence-based method is modified and adapted when applied in a new setting and for a different

Disasters exacerbate pre-existing gender inequalities, rendering women vulnerable to various forms of harm. Nevertheless, women are not victims to be protected by men; rather, they play a significant role in post-disaster recovery. Previous studies in Türkiye’s context revealed a lack of gender lens in disaster response and management. This thesis investigates the gendered experiences of women in

This research examines the impact of digitalization on Sales and Operations Planning (S&OP) and its broader influence on supply chain performance. By adopting digital technologies, companies can streamline decision-making processes, reduce manual efforts, and enhance operational efficiency. The study aims to address the insufficient understanding of how the integration of digital technologies Impact of Digitalization on Sales and Operations Planning and Its Influence on Supply Chain Performance By Ali Mustafa Ali Ishag and Qiong María García Calatayud (2024) Imagine an orchestra playing with different music sheets—chaos, right? Now, imagine they have the same sheet, but the composer's handwriting is nearly illegible. How would they perform? Would a typed sheet work better? Then

This research addresses human error and the process standard EN 50126 Railway Applications - The Specification and Demonstration of Reliability, Availability, Maintainability and Safety (RAMS). In Norway, it is required by The Railway Infrastructure Regulations to use the standard for new construction or changes to subsystems in the infrastructure. The standard is a harmonized standard which mean

Talibanregimen har återfått makten av Afghanistan efter en 20 år lång amerikansk ockupation. Talibanregimen har infört ett förbud för flickor att delta i utbildning och raderat ut flickor och kvinnor från det offentliga rummet. Flickor och kvinnor har begränsats till att hålla sig i det egna hemmet, utan möjlighet att röra sig fritt utan en manlig, av staten erkänd, ledsagare (mahram). Flickor ochThe Taliban regime has regained power in Afghanistan after a 20-year occu-pation by America. The Taliban regime has imposed a ban on girls participat-ing in education and erased girls and women from the public sphere. Girls and women have been restricted to stay at home, unable to move freely without a state recognized male companion. Girls and women are subjected to serious discrimination on the

The content of this thesis consists of two parts, theoretical analysis of a pipeline ADC mainly in terms of error source and correction and a source follower based pipeline ADC design prototype. For the general pipeline ADC analysis, we discuss the influence of typical nonidealities from different building blocks, e.g. the comparator, residual amplifier, and DAC, and show the corresponding treatme

This thesis examines how meaning is constructed in the text and imagery of children's picture books concerning Attention Deficit Hyperactivity Disorder (ADHD), with a specific focus on Johan Asplund’s (1987) theoretical framework of social responsiveness and G.H Mead’s (1995) concept of role-taking. Inspired by narrative methodology, this study analyzes six selected picture books written by Sw

This study aimed to examine second-generation immigrant women and their experiences of integration in Swedish society. Furthermore, the study explores what consequences and difficulties they experience in this endeavour. This study is conducted through qualitative semi-structured interviews with seven young women between the ages of 18-25 who have at least one foreign-born parent. In our theoretic

This study explores the dynamics of brand identity co-creation within business-to-business (B2B) contexts, focusing particularly on the role of dealers as intermediaries between suppliers and end customers. Drawing on the Communicative Constitution of Organizations (CCO) framework and Social Identity Theory (SIT), this research examines how dealers self-identify with the supplier’s brand identity,

Sustainable finance plays a crucial role in driving sustainable development forward, and as the market grows more accustomed to ESG measures and targets, novel debt instruments have been emerging as a result. Green bonds and sustainability-linked bonds are two financial instruments that play an important role in supporting sustainable development. In this study, these two bond types are examined t

This thesis, "The Impact of Government Policies on the COVID-19 Pandemic in Scandinavia: A Machine Learning Approach," examines the effects of governmental policies on COVID-19 outcomes in Denmark, Finland, Norway, and Sweden. These countries, while similar in many aspects, adopted varied public health measures in response to the pandemic. Using data pre-processing techniques and machin