Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space
Title: Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space Seminar date: 2022-06-03 Course: BUSN39, Degree Project in Global Marketing - Master Level Authors: Jesper Karlsson & Sophie Weir Advisor: Javier Cenamor Keywords: Brand activism, brand positioning, plant-based brands, FMCG, brand identity Research questions: How do marketing profe