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Extant literature has not explored the establishment of green trust through website design elements which communicate sustainability, within the context of international online fashion firms. This study contributes to this topic by exploring how green trust is generated through sustainability-communicating website design elements. To accomplish this, it examines literature that is previously cross
The purpose of this study is to examine how a strong culture shapes the sources of motivation for employees in an organization. Furthermore, we aim to present how this culture, and thereby the employee motivators, impact how leadership is exercised in the organization. We will furthermore explore the roles of trust and micromanagement as important elements in this relationship. The goal is to deve
This study aims to examine how Swedish politicians employ rhetorical strategies during shifts in opinion. The study seeks to generate knowledge about how Swedish politicians strategically adapt their political messages to legitimize these shifts among the broader public. The study is grounded in a social constructionist perspective and focuses on a press conference where the Social democrats annou
Volunteering - the occurrence of individuals engaging in unpaid labor that benefits others - is considered a paradoxical, yet common phenomenon. The purpose of this study is to enhance the understanding of the volunteering experience in not-for-profit organizations, especially when volunteers feel disappointment and how they respond to it. To fulfill this purpose, the study is done through a quali
The bachelor’s thesis explores the utilization of Artificial Intelligence (AI) in data analytics, aiming to understand data analysts' perceptions and experiences with AI-based tools and technologies. Through qualitative research involving semi-structured interviews with six data analysts from Sweden and the United States, thematic analysis identified five key themes.These findings were discuss
Studien syftar till att undersöka digital kriskommunikation i kontexten av förtroendekriser inom den svenska finansbranschen. I form av en kvalitativ fallstudie och med en socialkonstruktivistisk ansats undersöks det svenska pensionsbolaget Alectas digitala kriskommunikation i samband med en förtroendekris bestående av två olika krisperioder. Studien undersöker även hur Alectas kriskommunikation oThis study aims to explore digital crisis communication in the context of trust crises within the Swedish financial industry. Through a qualitative case study and a social constructivist approach, the digital crisis communication of the Swedish pension company Alecta is examined in connection to a trust crisis consisting of two separate crisis periods. The study further explores how Alecta's c
Today, sustainable development permeates the whole of society, affecting how cities are planned and developed. Densification is a relatively new trend in urban planning to build new housing in growing cities while promoting sustainability. This study therefore examines urban densification in Lund, focusing on social sustainability within the context of municipal development. By utilizing method tr
Virtual influencers (VIs) are computer-generated characters gaining traction in influencer marketing, particularly in the US and Asia. This study examines how communication professionals in German-speaking countries (DACH) perceive the usefulness of virtual influencers. Building on the Technology Acceptance Model, a quantitative analysis examines the influence of specific virtual influencer charac
This study investigates the impact of corporate social engagement on brand value and customer loyalty, with a specific focus on environmental activism and social responsibility. By conducting a content analysis of Patagonia's materials, including transcribed videos and articles from the company's website, the research examines how Patagonia's brand activism is expressed across differen
Den ständiga digitala utvecklingen kräver att människor anpassar sig till förändringar och i lägen där det råder krig är enkel och snabb informationsspridning avgörande. I Ukraina har plattformen Telegram varit signifikant sedan invasionen började den 24 februari 2022, där både politiker, journalister, militärer och privatpersoner har kunnat sprida strategisk kommunikation i form av viktiga meddel
This thesis investigates informational asymmetry in an expert market through developing a base and an extended theoretical model. The example in focus is the case of driving schools. The asymmetry in information is of the nature that the seller knows more about how many lessons (quantity of the good) the buyer needs. A key point of interest is also the repeated nature of the buyer and seller’s int
In response to exacerbated housing shortages, issues with loneliness among the population and increased awareness of the housing sector’s impact on climate, increased attention to various types of coliving forms has emerged in society, primarily in bigger cities and in countries like Denmark. Yet there is still a marginal occurrence of alternative housing forms in Sweden. Researchers argue that in
I dagens digitaliserade samhälle fungerar sociala medier som en plattform för att bilda opinion. I kombination med tidigare forskning om ökad press på företag att positionera sig i politiska frågor, samt ett ökat intresse hos konsumenter att konsumera etiskt, medför detta en signifikant utmaning under kriser som uppstått till följd av politiska tolkningar. I denna studie granskas Zara, Balenciaga
Som musiker definierar jag mig som verksam inom “nordisk jazz” men det finns väldigt lite information om vad detta begrepp innebär. Därför syftar denna studie till att ta reda på hur musiker inom genren ser på begreppet och ställa deras uppfattningar i relation till egna analyser av musikexempel, samt hur dessa musiker tycker att jag kan utveckla mitt personliga nordiska jazz-sound. Metoden är kvaAs a musician, I define myself as a performer of "Nordic jazz", but there is very little information about what this term means. Therefore, this study aims to find out how musicians within the genre view the concept and put their perceptions in relation to my own analyses of musical examples, as well as how these musicians think I can develop my personal Nordic jazz sound. The method is
The purpose of this study is to investigate how faculty members at Lund’s School of Economics and Management experience language barriers within the workplace. The study focuses on the relationship specifically between the language use of Swedish and English within the working environment. Data for this research were collected by conducting 14 semi-structured interviews with employees from the fac
Denna kvalitativa forskningsstudie undersöker hur och varför humor används i varumärkeskommunikation genom en mindre innehållsanalys och två fokusgruppintervjuer. Fokusgruppintervjuerna inkluderar både generation Z, som har växt upp med sociala medier, samt generation X, som inte har samma erfarenhet av användning av sociala medier. I studien avser man lågprisbolaget Ryanair som undersökningens utThis qualitative research study investigates how and why humor is used in brand communication through a small content analysis and two focus group interviews. The focus group interviews include both Generation Z, who have grown up with social media, and Generation X, who do not have the same experience with social media usage. The study uses the low-cost airline Ryanair as its focal point and anal
This thesis examines the dynamics of online fat acceptance communities, exploring their construction, sustainability, and influence on fat individuals. With the growth of societal stigma surrounding fatness, these communities have emerged as spaces to challenge normative beauty ideals and advocate for self-acceptance and empowerment among individuals marginalized based on their body sizes. To anal
Uppsatsen analyserar införandet av FinTech-lösningar inom konsultföretag, genom att använda Unified Theory of Acceptance and Use of Technology (UTAUT). Studien tillämpar kvalitativa metoder, som semi-strukturerade intervju och mejlintervjuer, för att undersöka anställdas erfarenheter och perspektiv på FinTech. Den identifierar nyckelfaktorer som prestanda, ansträngning, socialt inflytande och tekn
