AI-Driven Decision-Making: Balancing Effectuation and Causation in Entrepreneurial Decision-Making Strategy
In the rapidly evolving landscape of entrepreneurship, Artificial Intelligence (AI) has emerged as a pivotal tool reshaping how founders navigate uncertainty and allocate resources. Grounded in Sarasvathy’s dual logics of causation (predictive, goal-oriented planning) and effectuation (adaptive, resource-driven experimentation), this study investigates whether AI reinforces entrepreneurs’ default