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AI-Driven Decision-Making: Balancing Effectuation and Causation in Entrepreneurial Decision-Making Strategy

In the rapidly evolving landscape of entrepreneurship, Artificial Intelligence (AI) has emerged as a pivotal tool reshaping how founders navigate uncertainty and allocate resources. Grounded in Sarasvathy’s dual logics of causation (predictive, goal-oriented planning) and effectuation (adaptive, resource-driven experimentation), this study investigates whether AI reinforces entrepreneurs’ default

The Impact of ADHD Traits on the Pre-Launch Planning phase of the Entrepreneurial Process

This study examines the effect the ADHD traits hyperactivity/impulsivity and inattentiveness have on entrepreneurs during the planning of the pre-launch phase. Using Person-Environment Fit theory, Dual Pathway Model, and Coping-Dueling-Fit theory, this study explores how cognitive and emotional difficulties associated with ADHD impact entrepreneurial planning. The data was collected through a qual

When Art Meets Business: The Role of Identity Salience in Shaping Decisions and Success in the Creative Industries

There is still limited understanding of how entrepreneurial identity evolves over time and what the consequences of such changes are. Entrepreneurs in the creative industry is an interesting field to study identity work due to the ongoing tension between the commercial drive for growth and financial success and the creative pursuit of artistic authenticity and expression. This study, refers to the

Unlocking Capital from Within: Investigating the Impact of Founders’ Human and Social Capital on Entrepreneurial Financing in Swedish Innovation-Oriented Small Enterprises

Abstract Title: More Than Money: Human and Social Capital in Financing Swedish Innovative Small Enterprises. Seminar Date: 03/06 - 2025 Course: Degree Project: New Venture Creation- Entrepreneurship and Innovation, Lund University School of Economics and Management, 15 ECTS Authors: Daniel Milde & Gustav Lingevik Supervisor: Joakim Winborg Keywords: Entrepreneurial finance, Human capital, Soci

“AI adoption in early-stage FinTech startups influencing the traditional decision-making process under conditions of uncertainty.”

This thesis investigates how early-stage FinTech startups integrate Artificial Intelligence (AI) into strategic decision-making processes under conditions of uncertainty. By employing the OODA loop (Observe, Orient, Decide, Act) as a foundational framework, the study examines the evolving role of AI within each phase of the decision-making cycle. Drawing on nine in-depth interviews with founders a

Gendered Questions, Gendered Outcomes: Exploring Bias in Startup Funding Pitches and its Impact on Female Entrepreneurs

Despite increased attention to gender equality in entrepreneurship, women remain significantly underrepresented in entrepreneurship and receive a disproportionately small share of funding. One underexplored factor contributing to this disparity is gendered questioning during investor pitches. The study aimed to explore how gendered questioning shapes confidence and self-perception, and to investig

The Adoption of Artificial Intelligence in SMEs Social Media Marketing: Study of Organisational Routines

This thesis explores how new ventures develop routines for using artificial intelligence (AI) in social media marketing. As AI tools become more accessible, many small companies begin using them without formal rules or training. The study focuses on small and medium-sized enterprises (SMEs) in the early stages of development and examines how AI use begins and spreads within teams. The research is

Cutting Through the Noise: Differentiation Strategy Development in Entrepreneurial Apparel E-commerce Ventures

Early-stage apparel e-commerce ventures frequently struggle to achieve visibility in saturated digital markets with high degrees of societal noise. Hence, this thesis employs the Gioia (2013) methodology to conduct a qualitative multiple-case study in order to explore how resource-constrained entrepreneurs strategically respond to this challenge. The central research question addresses how early-s

From Playground to Launchpad: How the Involvement into Parental Business Shapes Offspring’ Entrepreneurial Career Intentions

Entrepreneurial intentions have been identified as a relevant precursor to entrepreneurial behavior; however, the complexities of entrepreneurial intention remain under-explored. This study examines the impact of offspring involvement with parental businesses on their entrepreneurial career intentions and the indirect roles of perceived desirability and perceived feasibility. Building primarily on

Protecting students' focus: Challenges and possibilities of digital tools in the classroom

In today’s technology-driven classrooms, maintaining student focus is increasingly challenging. This study investigates the impact of "Focus room", a digital tool developed by Trelson, designed to reduce digital distractions and support sustained attention during class. Through an observational study in a Swedish school, four 8th grade student classes were observed before and during the

Unitware (Heritage to Market: Designing a Drink Ware Collection from Studies on Hasami and Nordic Tableware)

This project began with a comparative study of Hasami, one of Japan’s key ceramic production regions, and the ceramic tableware design of Nordic countries. By exploring their histories, cultural contexts, and design values, the project investigates how two geographically distant yet conceptually aligned traditions approach everyday objects. Through this cross-cultural lens, the project identifies

“Don’t leave us behind” : a qualitative study exploring the feasibility of a palliative care training program for non-health caregivers in Honduras

Background: Palliative care (PC) can alleviate suffering and improve quality of life. Yet, disparities persist, particularly in Honduras. Training efforts in PC for non-health caregivers have proven to reduce burnout and stress while enhancing the quality of life for both caregivers and patients. Purpose: This study aimed to explore the feasibility of a PC training program for non-health caregiver

Calprotectin in the risk stratification of patients with acute dyspnoea in the emergency department

Acute dyspnoea is one of the most common presenting symptoms in the emergency department (ED) and has a variety of underlying causes. Calprotectin is a neutrophil activation marker associated with adverse outcomes in acute cardiovascular and infectious diseases. However, the usefulness of calprotectin in the risk stratification of patients with acute dyspnoea is unknown. The objectives were to, in

Association Between Physiological Significance and Vulnerable Plaque Characteristics in Patients With Myocardial Infarction : A Prospect II Substudy

Background: Hemodynamically obstructive coronary plaques may contain more vulnerable plaque characteristics than nonobstructive lesions. Objectives: The authors aimed to assess whether pressure-wire–based physiologic indices in nonculprit lesions are associated with vulnerable plaque characteristics. Methods: In the PROSPECT II study, patients with recent myocardial infarction underwent coronary a

Challenges in providing individual travel support in public transport to maintain mobility

The overall aim of this research project is to investigate whether new service value interventions on an individual level can lead to maintained or even increased mobility through ageing, but also to identify reduced costs for society (e.g. costs for transport services) and a transition from private car use to more sustainable transport. The purpose of this study is therefore to identify challenge

Computational modeling of peritoneal dialysis : An overview

Peritoneal dialysis (PD) is a kidney replacement therapy for patients with end-stage renal disease. It is becoming more popular as a result of a rising interest in home dialysis. Its effectiveness depends on several physiological and technical factors, which have led to the development of various computational models to better understand and predict PD outcomes. In this review, we traced the evolu

Digital inspelning av blodtrycksmätning under magnetisk resonanstomografi

Background: Invasive blood pressure (IBP) monitoring during magnetic resonance imaging (MRI) is primarily used in research and intensive care. A monitoring system displays IBP in real time, and there is currently no solution that enables digital recording of this data. The aim of this project was therefore to facilitate clinical research by enabling digital recording of invasive blood pressure. Me

Material State and Heat Treatment Effects on the Corrosion of Mg-Zn Alloys for Biomedical Use

This study investigates the corrosion behavior of a magnesium-zinc (Mg-Zn) alloy in a simulated body-like environment, with the aim of optimizing its degradation rate for biodegradable medical implant applications. These implants are designed to support bone healing and then gradually degrade once no longer needed, thereby eliminating the need for additional surgery. Magnesium alloys are promising