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Seeing Through their Eyes : Cultural Significance in the Reading and Interpretation of Offending Images

Offending images are representations that hurt people’s feelings deeply. My thesis deals with the way in which people read and interpret these offending images. It becomes important to understand what makes some viewers vulnerable to a certain image thereby provoking strong reactions against it. The aim is to put myself at the receiving end, in the place of those who are offended and look at the i

The Appearance of Colour and Light Elements at Knutpunkten, a Transportation Hub in Helsingborg : observations of the visual impact of some design and architectural elements

This thesis is dedicating to analysis the contribution of Knutpunkten building which is located in Helsingborg southern Sweden with regards to its visual impact role on the society and environment from its visual appearance of the elements of design mainly colour and light element. Different philosophical conceptions of colour and light from different theoretician notion is using as a main empiric

Anthropomorphic animals in commercials : why fake animals tell good stories

Animals are often used in advertising, especially in commercials. When given human characteristics, and used in several commercials over a longer period of time, anthropomorphic animal spokespersons are born. These animals are neither real animals nor humans. They are hybrids, or fake animals. Fake in the sense that they are fictive, they lack an existing model and they are an assembly of many thi

"Men du är ju svensk!" Vuxna utlandsadopterades erfarenheter av rasism och särbehandling.

Denna studie har som syfte att undersöka om och på vilka sätt vuxna utlandsadopterade erfar rasism och särbehandling på grund av deras utomeuropeiska utseende, samt hur deras adoptivföräldrar har talat om och hanterat deras kroppsliga annanhet i relation till, och frågor rörande rasism och diskriminering. Undersökningen utgår ifrån en litteraturstudie och fyra intervjuer med vuxna adopterade. En t

Olja som volatil tillgång - En utvärdering av Value at Risk

Sett till senaste finanskrisen kan konstateras att oroligheterna på marknaden haft stor påverkan på oljepriset och i synnerhet West Texas Intermediate (WTI), vilken jag valt att titta på. Tydliga signaler pekar på relevansen av att kunna prognostisera oanade utfall (risk). En metod som är vanligt förekommande vid prognostisering av risk är Value at Risk (VaR), vilken summerar risken till ett enda

Value Investing and The Magic Formula - a method for successful stock investments

With this thesis we want to prove that by using a single formula for picking stocks, Joel Greenblatt’s ‘’Magic Formula’’, it is possible to achieve returns higher than those achieved by a related index. To prove this, we will construct a portfolio, according to “The Magic Formula”, and backtest the portfolio in the Swedish stock market. The test period will be March 1999 to January 2010 and we wil

I’m from Sweden! : An Analysis of How Swedish Domestic Design is connected to Constructions of National Culture and Identity

This thesis provides an analysis about the issue that how national identity is constructed and approached by Swedish domestic design works. The case studies mainly focus on the products from two companies in Sweden. They are the porcelain of Gustavsberg AB and the domestic design of Svenskt Tenn AB. Majority of the empirical material was collected by the author through the visit of these two compa

The Undressing Women : The Function of Film Costume in Hollywood Film The Women from the 1930s and the 21 Century

As the representation of people’s identity, dress reveals people’s characteristics, social status and most importantly, how people want to be “looked like”. The same theory can be applied to film costume, which is not only a purely visual spectacle but also an important element to sustain the entire film. Film costume on one hand helps to form the concepts and images of different characters and th

Giving the Toaster Eyes : Applied Anthropomorphism and its Influences on User-Object Relations with Everyday Objects

Anthropomorphism, or the attribution of human characteristics and attributes to nonhuman objects, is evidenced in the design world, especially in product lines by companies such as Alessi and Koziol. As case studies, this thesis investigates Fred Flare’s Inanimates and Jenny Lundgren’s Plasticks, both of which are sheets of stickers that feature cartoonish facial features like eyes and mouths. The

Temporality of Public Art : its Evocative Function of Space and Time in Everyday Life

Starting with an awareness of plain public art which is permanently installed, I begin to pay attention to temporality. As the term “public art” itself carries mutually conflicting concepts, previous researches have mainly focused on issues like “political aestheticization” and “privatization of public space” in terms of development and democracy. From a more socio-aesthetic viewpoint, this thesis

Capturing happiness : Contemporary Bridal photography in Taiwan

Taiwanese bridal photography is a unique practice with the goal to produce images of fantasy styles ahead of the wedding. Chosen images are displayed at the wedding banquet for the guests to admire and later used as decoration in the house of newlyweds. This visual phenomenon is interesting in that people actively take part in the creation and consumption of visual commodity and it is connected to

An Analysis of Contemporary Manga Culture in Japan and Sweden with a study of the works of Naoki Urasawa

This thesis is an analysis of contemporary Manga Culture in Japan and Sweden. The objective of the study was to identify the potential and problems for Manga culture and its future in the international market. Also I try to examine the potential of Manga to establish its academic status. This research will be based on the analysis of the transition and features of Manga related with Japanese cultu

The Visual Representation of Gender in Illustrated Children’s Books in Iran and Sweden Today : A study of ‘The lover and Sanam’ and ‘That’s what a princess does’

Since culture has been changing over the time in all of the societies, the notions of gender and sex-role stereotypes as two of the constitutive parts of culture have been altering as well; due to the development of contemporary movements such as feminism and gender-related discourses. Nevertheless, because of different social environments and different rituals and values the development pace and

Guerrillas in our midst: Underground Gardening and Knitting in the city

This thesis examines the impact of Guerrilla Gardening and Guerrilla Knitting (also known as Yarn Bombing) in and on the city. Examining definitions and distortions of the notions of ‘the vandal’, ‘the activist/craftivist’ and ‘guerillaisms’ that are made via these movements illustrates an expanding notion of the ‘urban dweller’. Tackled in terms of approaches, public and situationist theory, the

Signs as a Help in Public Spaces : A Comparative Study of Signage Systems for Disadvantaged Groups in East and West

Disadvantaged groups, defined in this study as senior citizens, illiterate persons, physically, mentally and culturally challenged individuals, are a concern for the whole society. Signage for disadvantaged groups is presented differently worldwide. They are indicating different kinds of information, presented in different ways, emphasizing different disadvantaged groups in different countries. Th

Measuring Sustainability: A systems perspective on sustainability reporting

The paper is a critical revision of the sufficiency of sustainability reporting frameworks to represent sustainability performance. The paper sustains that while frameworks facilitate recording, classifying, and summarizing sustainability data (i.e. economic, social and environmental), they are insufficient to represent organizational sustainability performance. Using Systems Theory and systems pr

Emotional Contagion, EMG and Hypnotizability

The aim of this study was to investigate if highly hypnotizable individuals are more easily emotional contagion opposed to low hypnotizable ones. The participants were shown pictures of happy and angry male faces while facial muscle activity was measured by EMG over the Zygomaticus Major (smiling muscle) and the Corrugator Supercilii (frowning muscles). The hypothesis was that highly hypnotizable

Option Hedging with Transaction Costs

This thesis explores how transaction costs affect the optimality of hedging when using Black-Scholes option pricing model. Further, a number of models developed to improve the hedging results of Black-Scholes, when accounting for transaction costs, are analysed and compared. To numerically evaluate these strategies, extensive Monte-Carlo simulations are generated and the results of the strategies

"How Can I Trust These White Monkeys?!" Union-Buyer Communication and Working Conditions in the Indonesian Sportswear Industry

Widespread abuse of labour rights, leading to poor working conditions, is a major problem in many developing countries. Pressure from civil society has led international buyers to set up corporate codes of conduct (CoCs) and monitoring mechanisms, in order to ensure that labour rights are respected by their suppliers in these countries. However, research has shown that these efforts have been mode

Micro and Small Enterprise Development in Bolivia, Seeking Opportunities

During the last three decades, there has been a growing interest in the role of Micro and Small Enterprises (MSEs) as engines of economic development and pro-poor growth. In Bolivia, MSEs are the main source of employment but have alarmingly low levels of productivity. Therefore, the purpose of this study was to seek for an explanation of the relevance of MSEs´ growth in the Bolivian context as we