Research question: How can business-to-business companies utilize social media in order to manage their established customer relationships? Purpose: The purpose of the thesis is to investigate the theoretical framework and case studies in order to gain an understanding for the advantages and disadvantages of social media in a relationship perspective. To be able to answer how business-to-busine

Which sources most influence the language spoken in Israel? Is it the same language as the Hebrew of its ancestral heritage? Which periods in history brought about the changes of contemporary lexicon? These are the questions addressed in the current essay, which presents the inspection of nouns appearing in a recent newspaper, and their categorization according to the different periods in the his

This master's thesis is a study on the gender system of the Swedish dialect spoken in Jämtland, a province in northern Sweden. The Jämtlandic dialect preserves to a large extent the three-gender system that was present in Old Swedish, in which nouns can be either masculine, feminine or neuter. The three-gender system manifests in anaphoric pronouns and as agreement in the noun phrase. However,

Intensivt trafikerade vägar genererar dagligen ett brett spektrum av föroreningar, av vilka många är listade som prioriterade ämnen genom EU:s ramdirektiv för vatten. Vattendrag som korsas av vägarna exponeras av dessa föroreningar genom vatten- och luftburna processer, något som riskerar utarma vattenkvaliteten i recipienterna. Fyra vägbroar i Segeåns avrinningsområde (sydvästra Skåne, Sverige) Heavily trafficked roads continously generate a wide spectrum of pollutants, of which many are listed as priority substances according to the EU Water Framework Directive (WFD). Watercourses that intersect with major roads are exposed to both airborne and waterborne traffic generated pollutants, possibly deteriorating the receiving waters. Four bridges within the Segeån catchment area (in the sou

The present study seeks, with a corpus of eight Japanese works of fiction, to identify if the speech patterns of Westerners in Japanese literature have their origins in the simplified register referred to as “foreigner talk”, i.e. the register used to address non-native speakers with low linguistic competence, and also if foreigner talk is commonly used in Japanese literature for addressing non-na

Ett alternativ till att investera i ett traditionellt inhouse-system är att hyra en tjänst eller ett system av en tredje part. Detta fenomen kallas för Software as a Service (SaaS). SaaS kan enligt litteraturen bidra med fördelar för företag i form av kostnadsbesparingar och korta implementeringstider. Men det finns också kritiker till SaaS som menar att det kan medföra säkerhetsbrister och minska

This thesis studies the subject of brand heritage by examining the two sports umbrellas of equestrianism and martial arts, seeking to build an introductory understanding of whether brand heritage can organically develop through unencumbered and independent handling and rewriting of history and myth, and through the voices of multiple authors. An analysis of documents produced throughout various d

Uppsatsen har utgått ifrån frågeställningen ” Hur kan det komma sig att det finns en diskrepans mellan medias tolkning och Polisens rutiner?”. Genom litteraturstudie av relevant material rörande medierapportering, Polisens vardag och Polisens roll i media har författarna fört en diskussion kring ämnet. Till sin hjälp har författarna även gjort en fallstudie som berört en sensationsartad nyhetsrapp

Syftet med denna uppsats är att belysa problematiken omkring IT-stöd inom sjukvården ur SUS (Skånes universitetssjukhus) perspektiv, och därigenom bidra med förbättringsförslag gällande införande av IT-stöd inom klinisk verksamhet. Helt enkelt diskutera samt lyfta problematiken och vad denna kan förmodas bero på. Därmed identifiera heta områden som bör prioriteras för att minska dagens svårigheter

This study investigates the effect of corporate endorsement on consumers’ product brand evaluations by taking into consideration varying levels of corporate brand and product brand image as well as product brand familiarity; thereby providing more detailed and nuanced insights for which product brands corporate endorsement is beneficial, neutral or even detrimental.

This essay will discuss the term counter-monument in relation to Monument against Fascism. In mapping both the piece and the discourse surrounding it, I intend to lay bare the structures that ground a categorisation of the piece, either as a monument or as a counter-monument. To do this I have chosen three points of departure. Firstly a discussion of the relevant terms. Secondly a comparison of Ja

Purpose: This Master Thesis has the purpose of creating a simulation model of a finished goods inventory at one of the Company’s factories. In addition, an improved layout should be proposed. Design/Approach: A simulation study using discrete-event simulation has been performed in the recommended steps by various literatures. A thorough study was made to identify the stakeholders and the relevant

The aim of this comparative study is to examine difficulties in translation of stylistic levels in children's literature from Swedish to Modern Standard Arabic. The study concentrates on one chapter from the famous and in its time controversial children's book about Pippi Långstrump and the Arabic translation of the same chapter. The essay starts with discussing different norms and linguis

Creativity has become a modern concept. In several job advertisement, organisation state that they are looking for an employee of ‘creative’ nature. There is however several perspectives on what creativity is and is achieved. The purpose for this thesis was to explore the perception of creativity in Human computer interaction (HCI), and how HCI-professionals working in organisations relate to and

Denna uppsats handlar om svenska missionärer i Kongo och hur de såg på och framställde sitt uppdrag i samtida litteratur under början av 1900-talet. Jag har valt att fokusera på hur lokalbefolkningen framställdes, hur arbetet på missionsfältet fortgick efterhand som tiden gick, hur missionärerna såg på sitt uppdrag och vilken bild av livet på missionsfältet som spreds till de svenska läsarna.

THESIS PURPOSE: The present thesis aims to describe and generate new insights about the factors that foster or inhibit the decision to outsource IT development services in addition to the factors considered to decide the extent and form of an outsourcing initiative in Sweden. Furthermore, this study aims to determine the differences in outsourcing practices across various proposed company categori

In this study, the results from simulations of two sets of a 1/2 scale ISO room (ISO 9705) experiments are presented. In the experiments, heptane in a tray was burned in the middle of the room. Five models with various levels of complexity and geometric detail are used. The comparisons between simulations and experiments show that the fourth model provides the most accurate results with deviation

Buildings use approximately 40% of the total amount of the consumed energy in EU and USA. New design approaches and materials are used to reduce the energy consumption for space heating, ventilation, lightning and other domestic necessities. There is a need to investigate effect of these design features on the fire safety. Increased compartment size can contribute to the fire duration and non-unif

This paper aims to examine how Business to Business can benefit from using Open innovation and the extent to which marketing functions can contribute to open innovation. This is to provide an expanded scope for Open Innovation and an understanding of its potential within marketing