Försäljningskanalstrategi - En kartläggning av försäljningskanaler inom verkstadsindustrin
The Master Thesis investigates the way Sandvik Coromant use its sales channels and how they can utilize them in a more effective way. This Master Thesis has been written at Coromant Business in Sandviken during spring and summer 2002. Sandvik Coromant has gone from being a product-oriented company to being more customers oriented, which means that you have to understand the market, the customers a