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Measuring Word of Mouth in Real-Time: A Study of “Tweets” and Their Dynamic Relation to Movie Sales and Marketing Efforts.

Thesis Purpose: This study aims to test whether electronic word-of-mouth in the form of comments on twitter are representative of overall word-of-mouth. The relationship between marketing, twitter comments, sales is tested and compared to word-of-mouth theory and previous studies. Methodology: A combination of cross-sectional research and case study research methodologies were used to understand T

Accounting for Small and Medium Sized Enterprises in Sweden

The area of measurement principles is considered one of the most controversial aspects of the Exposure Draft for Small and Medium sized enterprises. Although fair value measurement has been mandated for some assets and liabilities under IFRS for SMEs, the issues of when fair value accounting is appropriate and when is not is still far from resolved. Generally, the effect of application of fair val

Case studies on “Enhancement to current operations of SMEs in Thailand; use of target costing and supply chain management applied from Ikea”

The most noticeable common weakness found in Thai SMEs' operations are; (1.) weak costing system and, (2.) unhealthy management system. Fierce competition drives Thai SMEs to strike for continuous improvement. In the war of pricing, market price automatically sets ceiling price for businesses, supply surplus leads customers to choose the most quality product (expected quality at less money spe

Socialnomics- A study of eCRM in social media and how corporations can benefit from online interactions

Thesis Purpose: The purpose of this thesis is to explore the role of social media as a tool for eCRM. Methodology: This thesis has an explorative research approach as it aims to explore social media as a tool for eCRM. It has further an iterative approach and is based upon qualitative data combined with observational data. Theoretical Perspective: This study builds on the existing literature and t

Driving Forces of Outsourcing New Product Development and Its Implications

This paper addresses how firms make decision of outsourcing knowledge-intensive activities such as new products development (NPD). Through the employment of transaction cost economics, resource based theory and knowledge based theories, a conceptual decision model is presented, and key factors which influence the decision making process are proposed and compared to the arguments generated from emp

Kuwait: Democratization in Process: Five factors of democratization and their state in Kuwait

This thesis studies the extent at which five factors affect the democratization process in Kuwait: elections & opposition, gender, media, mass belief and international influence. This thesis finds that there are two factors that affect the process of democratization more than the rest; gender and media. Recent reforms in these respective factors affects the democratization process, the politic