Seek and You Shall Find: A Case Study at IKEA About Self-Service Technologies for In-Store Navigation
Research purpose: This study aims at finding out (1) how retailers' sales can be influenced if customers are offered to use SSTs (self-service technologies) for navigating themselves directly to the items they want to buy. (2) how the shopping experience can be influenced if customers are offered to use SSTs for navigating themselves directly to the items they want to buy. Methodology: Based o