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The purpose of this research is to investigate Generation Y and Generation Z and their relation and approach to influence marketing and what challenges these generations’ preferences and behaviors could generate for managers within lifestyle brands. The research question this study is aiming to analyze is: What role do generational differences play in influence marketing and what are the potential
Agri-environmental schemes [AESs], which pay farmers to manage their land more environmentally sustainably, are the European Union’s primary policy instrument for addressing rural environmental problems. The majority of AESs in Europe are action-oriented (meaning they pay farmers to adhere to specified management prescriptions). However, a new approach, the results-oriented scheme (which pays farm
In recent years the populations of the lesser spotted woodpecker (Dendrocopos minor) has been declining in Sweden. Many other species, like for example the marsh tit (Poecile palustris), depend on woodland structures that the lesser spotted woodpecker creates such as nesting holes. I did a comparison study between data from The Lesser Spotted Woodpecker Project made in 1980’s and my own recently c
Titel: Tipping or Stiffing? - En kvalitativ studie om dricks i turistnäringen utifrån ett kundperspektiv. Nivå: Kandidatuppsats i Service Management, VT 2018. Institution: Institutionen för Service Management vid Lunds universitet, Campus Helsingborg. Författare: Cassandra Darwiche och Johanna Månsson. Handledare: Johan Hultman. Problemområde: Dricks är en betydande ekonomisk aktivitet som är lös
The red deer (Cervus elaphus) is a highly adaptable animal that can live in a wide range of habitats while sustaining itself on many different types of food. However, management of red deer populations is at a cross-road, since large populations are desired from hunting and recreational perspectives, but too large populations can cause significant economic damage on production forests and farmed c
More than 70% of the population in Ethiopia lack access to electricity and thus rely on traditional sources of energy such as biomass that is associated with negative consequences on health and the environment. Decentralized community-based micro-hydropower plants (MHPs) are being utilized as effective means to transition to modern low-carbon energy systems providing access to electricity to commu
This project proposes a design of dwelling for visitors and locals, who wants to enjoy one of earths beautiful phenomena, in this case the northern lights. The dwelling is located near the lake Mývatn. The framework is based on the theory of nding the common denominator between the natural elements and tectonics of architecture, by focusing on how we experience architecture in the relation and dia
Since Abe Shinzo returned as Prime Minister of Japan, the question about just where his ambitions will lead Japan have become much more frequent. Through a range of bills and measurements, he has sparked a debate as to whether Japan has seen radical change, or whether it is merely incremental in nature. This thesis contributes by adding a nuanced approach to ‘measuring’ change in Japan’s security
Denna magisteruppsats baseras på en översättning av ett utdrag ur den amerikanske professorn och litteraturkritikern Edward Margolies bok New York and the literary imagination: the city in twentieth century fiction and drama. Uppsatsen inleds med en källtextanalys som utgår från Lennart Hellspong och Per Ledins metod i Vägar genom texten: Handbok i brukstextanalys (1997). Därefter följer ett kapit
The red deer is an animal that most of us know and expect when speaking of big animals in the Swedish fauna. But this has not always been the case. The red deer was almost extinct in the beginning of the 20th century, the life force is mostly regained today but there are still hurdles in the way. The increase in population of the red deer mean an economic conflict with land owners because of its
This study explores the roles of genetic variation and phenotypic plasticity for explaining patterns of local wing colour variation in the common blue butterfly, Polyommatus icarus. Polyommatus icarus is one of the most widespread species of butterflies in Europe. Across its range, the female varies a lot in its dorsal colour, from all brown to almost totally blue. It has been suggested that, in S
