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Syfte: Studien primära syfte är att undersöka ifall det finns något samband mellan användandet av precisionsmarknadsföring, som grundar sig i big data, och konsumentbeteende samt kundlojalitet. Metod: Studien tillämpar en kvantitativ ansats bestående av en enkätundersökning. Undersökningen innefattar 117 respondenter vars uppgift var att svara på påståenden rörande deras uppfattning om precisionsm

Fredsjournalistik skulle kunna vara en väg att gå när det gäller att skapa en värld där det finns så lite våld och konflikt som möjligt. Det sägs nämligen att denna metod för att rapportera om en konfliktsituation skulle kunna förkorta tiden för konflikten. Vi har valt att utforska begreppet genom att se om det användes i Dagens Nyheters rapportering av det finska vinterkriget och där leta efter o

Denna studie ämnade att undersöka hur vanliga och mörka personlighetsdrag ser ut bland ledare, samt titta på om mörka drag ökar i takt med ledarens befattningsnivå. Metoden bestod av att analysera data från en tidigare studie som undersökte personlighetsdrag bland 101 ledare, samt en litteratursökning. Tidigare forskning visar på ett samband mellan den mörka triaden och önskan om makt, samt en motThis thesis intended to examine common and dark personality traits in leaders, and if dark traits increases with level of position. The method consisted of analyzing data from an earlier study which examined personality traits in 101 leaders, as well as performing a literature search for previous research. Previous research shows a connection between the Dark Triad and the desire for power, as wel

Localisation and mapping algorithms for smartphones have in recent years seen a renewed interest due to their technological advancements. Using these systems to generate an indoor blueprint where none is available or incomplete is useful in tracking applications. This report examines the possibilities of adapting ARcore as a tool for map generation of unknown areas. Several tests of indoor environ

The Japanese writing system has gone through a variety of changes over the years, one of these being the abolishment of the historical kana orthographical system in 1946. This system of writing, which was based on the historical and ancient writing of the kana from many centuries before 1946, had evolved into a system that was very different from the spoken language and hereby the reforms quickly

Identifiering och karaktärisering av chock-metamorfa strukturer i nedslagskratrar är viktigt för vår förståelse av hur chockvågor interagerar med geologiska material och hur nedslagskratrar bildas, vilket i sin tur är essentiellt för att förstå rollen meteoritnedslag har spelat under vårt solsystems utveckling. Accessoriska mineral är av speciellt intresse. Två av dessa är Apatit, vilket innehålleIdentification and characterization of shock-metamorphic features in hypervelocity impact craters is important for our understanding of how shock waves interact with geologic materials and how impact craters form, which in turn is essential to our understanding of what role impact cratering played in the development of our solar system. Of particular interest are accessory minerals like apatite, w

With an increased popularity of machine learning, both higher performance and more energy-efficient circuits are needed to meet the demands of increasing workloads. This master's thesis focuses on convolutional neural networks and implements a compiler that generates an accelerator architecture that can be tailored to performance needs. The implemented architecture utilizes near-memory computi

The oil and gas industry is an activity that simultaneously resembles formula one and space missions. By the formula one´s side, it operates close to technological limits. And by the space missions’ side, several experimental or semi-experimental technologies are broadly used. O&G industry is indeed a high-risk socio-technical system.” (Eder Henriqson, personal communication) Such a statement

The Swedish law enforcement agencies have a wide variety of secret coercive measures in their asset to investigate and counteract criminal activities. But due to the technological development on the communication field some of these measures are becoming obsolete, which results in easier communication between criminals outside the surveillance of these agencies. This stemmed in the development of

The thesis focuses on both developing an architectural design as proposal for new premises for Malmö Konstmuseum as well as investigating specific topics in architecture. The project is a typological study of form, space and order with a focus on structuralism and deals with man’s relationship to its spatial environment. The project starts with a literature study serving as a basis. It continues b

Syftet med denna uppsats är att undersöka hur beslutsfattarnas kunskap och inställning till Big data påverkar berörda intressenter. Forskningen använde en kvalitativ metod med ett abduktivt tillvägagångssätt och inkluderade semistrukturerade intervjuer med respondenter som valts ut med hjälp av bekvämlighetsurval. Uppsatsen tillämpar ett teoretiskt ramverk baserat på befintliga böcker, tryckta käl

Southeast Asia is a region with an impressive pace of urbanization and with increased health-related problems from urbanization. More countries have understood the importance of working with multifaceted angles to health. The multifaceted manner of understanding includes a developed approach to public policy and Asian studies. This thesis analyzes Healthy Cities projects in Kuching (Malaysia) thro

This thesis set out to assess the role of Chinese government scholarship (CGS) scheme as a public diplomacy tool in enhancing Chinese soft power among Cambodian recipients. The objective was realised by employing a deductive qualitative approach with eight in-depth semistructured interviews. Rooted in Joseph Nye’s original concept of soft power with the awareness of the concept’s political nature,

This study examines the social phenomenon of Naked Attraction and its significance in our society, rather than its relationship to established parameters in our society. The approach in this thesis is to try to understand Naked Attraction from the perspective of our civilization's attitudes towards public nudity. The study is based on a qualitative case-study method with analytical theories of

In this thesis, I explore the health risk communication formulated during the COVID-19 pandemic in Tanzania by identifying it and discussing it in relation to prominent frameworks in health risk communication. To gain knowledge, the data is collected through semistructured interviews with the National Coordinators in health risk communication from the Ministry of Health (MoH) and the United Nation

Skellefteå is calibrating its position in multiple overlapping maps, sometimes located in the centre and sometimes in the periphery (if those are even relevant). It is a place in between places. A geographical periphery of Europe that becomes one of the centres of production of one of the fastest growing industries in the world. The favourable policies to facilitate multimillionaire investments i

2022 års Nobelpris i fysik tilldelades Alain Aspect, John Clauser och Anton Zeilinger, “för experiment med sammanflätade fotoner som påvisat brott mot Bell-olikheter och banat väg för kvantinformationsvetenskap”. Så löd Nobelkommiténs motivering. De flesta som läser denna motiveringen, och än fler som läser arbetet som ligger till grund till den, blir nog förundrade över vad som egentligen menas mEntanglement is a fundamental aspect of quantum computation and quantum information processes. In this work, we analyse the entanglement of two microwave resonators when connected to a semiconductor double quantum dot. The two-mode squeezing operation is a commonly used tool in entanglement creation and, based on this, we utilise the related two-mode two-photon Jaynes-Cummings model in the theoret

This study investigates how art museums of Copenhagen currently (2022) are rediscovering the “forgotten” female artists associated with the Danish modernism. Through discourses in exhibition labels, the methods for curating rediscovering narratives are examined. Specifically, it studies the textual subject positioning of artists in relation to their gender, to the art they create and to the social

Survival for non-small cell lung cancer (NSCLC) patients has been significantly improved by epidermal growth factor receptor (EGFR) tyrosine kinase inhibitors (TKIs) in patients with EGFR mutations. However, certain subpopulations of NSCLC patients with EGFR wild-type (wt) status have been shown to also respond to EGFR-TKIs. In an effort to stratify EGFRwt tumors, our group discovered in previous