Customer Value Driven Continuous Improvements in Sales and Services
Title: Customer Value Driven Continuous Improvements in Sales and Service - Introducing the Customer Value Assessment Method (CVAM) Authors: Magnus Flodberg and Joakim Olsson Supervisors: Fredrik Häglund, Institute of Economic Research, Department of Business Administration, School of Economics and Management, Lund University Bertil I. Nilsson, Industrial Management and Logistics, Faculty of En
