PÅVERKAR LÅGPRISKONKURRENS MARKNADSLEDARENS ONLINEPRISER? En studie om svensk dagligvaruhandel
This paper aims to answer if the low-cost presence of a super discount store Lidl affects prices online for the Swedish market leader in food retailing, Ica. A collection of 50 Ica stores across Sweden with different competitive markets were compared using a cart of 10 items. Econometric analysis showed that the low-cost presence did affect Ica’s prices online and it is two-star significant.