Reconciling Sufficiency and Profitability in Fashion: A Case Study of Sufficiency-Driven SMEs and their Business Models in the French Fashion Industry
Current levels and patterns of consumption in affluent societies are highly unsustainable. Research shows that efficiency measures prove insufficient to keep within the planetary boundaries, as they operate within the same consumption paradigm. In response, the sufficiency approach has been put forward, which strives to reduce consumption levels in absolute terms. A growing awareness of the impact