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Titel: Allt för dig (och mig) - Varför delar vi reklamfilm? Författare: Kitty Jönsson & Kristin Magnusson Handledare: Asta Cepaite Nilsson Nyckelord: Viral Marknadsföring, Social Identitet, Word of Mouth, Sociala Relationer Syfte: Syftet med studien är att undersöka och belysa varför konsumenter delar reklamfilm via digitala kanaler. Metod: Med utgångspunkt i ett tolkande perspektiv har det geTitle: Everything for you (and me) - Why do we share commercials? Authors: Kitty Jönsson & Kristin Magnusson Advisor: Asta Cepaite Nilsson Keywords: Viral Marketing, Social Identity, Word of Mouth, Social Relations Purpose: The purpose of this study is to investigate and illustrate why consumers share commercials through digital channels. Methodology: Based on an interpretive perspective, thir

Proactive interference occurs when previously learned information interfere with current processing. The research presented here examined how old memories can compete with new information during recall by reinstating the context from which the material was learned. Participants were exposed to two around the world trips on a television screen and were tested on memory using the Brown-Peterson task

Rörbroar är broar som byggs upp med korrugerade krökta plåtar till rör (trummor) eller valv som i samverkan med omkringliggande packad jord utgör den bärande konstruktionen. Det totala brobestånd av rörbroar av stål som Trafikverket ansvarade för hösten 2012 var 4 100 broar. Många rörbroar är byggda på 50 och 60-talet börjar vara i dåligt skick och behöver repareras eller bytas ut. Det vanligaste

Over the past 150 years, industrialization, globalization and population growth have altered the planet and its natural conditions at a rapid pace. In this new era, the Anthropocene, environmental degradation has come to a state where sustainable ecosystem management has developed into an urgent quest for humans to maintain their own life-support system. The ecosystem services (ES) concept, initia

The high amount of information circulating on the Internet and the consequent possibility to monitor this information has sparked a discussion regarding privacy on the Internet. In early 2012, the EU responded to this by presenting a major reform of its data protection legislation. It is the possible source of this reform that has been of interest in this study. With a discourse analysis guided by

Den inre strukturen och vävnaden hos ben ger information om livsstil hos nutida och utdöda djur. Mosasaurier (familj Mosasauridae) är en grupp sekundärt anpassade marina reptiler som utvecklades och spred sig under sen krita, vilket resulterade i en kropp väl anpassad för marina miljöer. Marina anpassningar hos den här gruppen kan observeras på olika nivåer i skelettanatomin, exempelvis mikrostrukThe inner bone architecture and histology provide information about life history traits of extant as well as extinct animals. Mosasaurs (family Mosasauridae) are a group of secondarily adapted marine squamates that radiated in the Late Cretaceous, resulting in the evolution of a body plan adapted for pelagic habitats. Specialisa-tions in this group can be observed at different levels of skeletal a

The purpose of this paper is to develop an understanding of the circumstances of Swedish civil society organisations’ EU advocacy work and explore the underlying reasons for the current state of affairs. This lead to the formulation of the main research question: How do Swedish civil society organisations advocate towards the EU? What methods and means are used and what challenges do they encounte

Det huvudsakliga syftet med denna uppsats har varit att undersöka och utreda innebörden av generalklausulerna i 7:47 och 8:41 1 st. ABL. För att underlätta denna analys har fokus riktats på att undersöka vad som utgör en otillbörlig fördel enligt generalklausulerna, att se huruvida en företagsekonomiskt riktig eller försvarlig åtgärd kan ses som otillbörlig, samt även huruvida generalklausulerna kThe main purpose of this thesis has been to examine the meaning of the general clauses in 7:47 and 8:41 1st sentence of the Swedish company act. To fulfil this purpose, focus has been aimed at investigating what constitutes an unfair advantage according to the general clauses, to see whether an economically correct or justifiable measure can be seen as unfair, as well as seeing whether the general

This paper is problematizing the gender constructions appearing in documents talking of drug treatment in Sweden. Through discourse analysis, the gender constructions done in documents focusing on addiction, and created by government agencies and rehab- and treatment-centers are studied. In previous research, two positions emerged: one expressing the necessity of showing and discussing women´s vul

This study aims to research how honour is explained and defined by social workers and thus increase the knowledge about the concept itself, and the negative consequences it can have on an individuals’ life. By interviewing (both in a group interview, and in a one-on-one interview) professionals who daily are coming into contact with honour codes and context, and letting them give their view on the

The aim of this study is to explore the system of maintenance treatment for opiate addiction from a patient’s perspective. Six semi structured interviews were performed with persons who are or have been engaged in maintenance treatment. The majority of them had experienced discharge from the program. Our results show that discharge may result in harsh consequences; relapse in heroin use or other i

This research examines the short- and the long-run relationship between insurance market activity and economic growth for a panel data set of 80 countries for the period 2001-2012. Insurance market is investigated as a whole and separately as life and non-life insurance sectors. The countries with different level of economic development are considered. The data is tested for stationarity and unit

Den amerikanske ekonomen John Taylor satte på 1990-talet upp en modell för hur styrräntan kan beräknas. Efter att Irland gick med i EMU gav de upp sin egna penningpolitik och lät ECB sätta styrräntan. Vi använder Taylorregeln för att beräkna den optimala styrräntan på Irland gentemot styrräntan satt av ECB. De främsta variablerna för beräkningarna är inflation och BNP-gap. Slutsatsen av dessa berä

How can we reconcile Muslim minority law with state law in the European Union and its member states? This essay seeks to analyse and dismantle the concepts of ‘secular’ law and ‘religious’ minority law in the context of the European Union and within the theoretical framework of Sociology of Law. France and the UK shall serve as locations for contextualised comparison, assisting us in making sense

The aim with this study is to investigate the disadvantages and advantages with ADHD medication for adults with both an ADHD diagnosis and an addiction to alcohol or drugs. In our study we have used qualitative methods through semi structured interviews with professionals from different organizations, including Addiction Centres, Probation, Social Services and treatment centres. The result showed

This essay examines the contemporary concept of mission in the Church of Sweden, by analyzing material from the years 2012 and 2013 published in the magazine Kyrkans Tidning. The concept of mission differs, both among the world’s Christian population and among members of the academic world. For such a diversity to be fruitful and for the communication among those who use the mission concept to be

This qualitative case study utilizes constructivist theory to better understand the success of the Somaliland peace process, which took place in the early 1990’s. The thesis argues that underlying forces, such as social change, social norms, values, beliefs and traditions have been vital in strengthening and legitimizing the peace process. Somaliland has been chosen as the case due to its impressi