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As the process of business model innovation has not been highly researched on and as start-ups face the threat of failure due to a lack of a suitable business model, the purpose of this master thesis was to describe and visualise the process of business model innovation of start-ups as well as to discover the patterns within their processes. Thereby, we aim to provide a better understanding of the
Sammanfattning Examensarbetets titel: Tillverkad av vem? Seminariedatum: 2017-06-01 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i Marknadsföring, 15 HP Författare: Linus Bratt, Johan Eriksson, Aisha Mossberg Handledare: Annette Cerne Fem nyckelord: Country of Origin, Country of Manufacture, Country of Brand, Country of Design, Country of Ownership Syfte: Att förstå hur studenter vid Ekon
Background TitanX Engine Cooling is a global supplier of powertrain cooling solutions to commercial vehicles, both for OEMs and the independent aftermarket. The company with annual sales of over 1.6 billion SEK (US$ 192 million) has some 800 employees worldwide. TitanX is headquartered in Gothenburg, Sweden and has manufacturing sites in Sweden, USA, Brazil, China and Mexico. Its manufacturing fac
Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. This master thesis focuses on ident
Feministiskt Självförsvar är en svensk aktivistgrupp med ursprung i Ung Vänster som håller kvinnoseparatistiska klasser i självförsvar, av och för tjejer och kvinnor. Uppsatsen behandlar Feministiskt Självförsvar både som en rörelse (Feministiskt Självförsvar) och som en praktik (feministiskt självförsvar). Syftet är att bringa klarhet i rörelsens tillika praktikens funktioner dels för individen,
Manufacturing systems are becoming increasingly more complex at the same time as competition requires manufacturers to continuously improve their effectiveness and efficiency. The use of discrete event simulation to model manufacturing systems is well-established and generally considered to be the method of choice when analysing what-if scenarios. Simulation is currently predominantly applied when
Highly glazed spaces are continuously increasing in popularity due to architectural attractiveness. However, increased use of glass often jeopardizes thermal comfort in several ways and problem of overheating is one of them. A way to face this problem is to appropriately use solar control mechanisms. However, a proper selection of solar control mechanisms from an early design stage is a complex ta
A global and still expanding leader in the home furnishing industry, IKEA, with its head office for development of the product range in Swedish Älmhult, wants to reach out to as many customers as possible. Cost efficiency has always been a driver, but in recent years an initiative on product availability has been launched, aiming to increase customer satisfaction. Kitchen and Dining is a Business
Self-service technology (SST) is implemented in-store as a way of facilitating and enhancing customer experience in which value is co-created. Previous research on SSTs has been mainly conducted in utilitarian settings where discussions were inclined towards attributes of value-in-use with an emphasis on efficiency. However, when implemented in a hedonic retail setting such as fast fashion, co-cre
Detta är en kvalitativ intervjustudie där syftet är att undersöka hur före detta missbrukare har hanterat samhällets eventuella stämpling, samt den stigmatisering ett missbruk kan innebära. Studien tar upp hur de före detta missbrukarna gick in i missbruket, hur de levde i missbruket, samt hur de tog sig ur det och lever idag. Missbruket kan lämna spår efter sig i både relationer och i den personl
The aim of this study is to investigate (1) whether the use of influencers in advertisements has a negative effect on brand recall in general and (2) which conditions enhance or weaken such a negative effect. A combination of experimental and case based research was applied to establish control (unknown model) and experimental groups (influencer) for different cases in order to test for brand reca
Quantum key distribution (QKD) is a secure encryption key generation process to be used by two users in the presence of an eavesdropper. The no-cloning theorem allows the sender "Alice" to securely send qubits with single photons to the receiver "Bob". However, due to real-life imperfections, it is not always possible to have a single-photon source with its properties matching
Chilli extract is used in the food industry for multiple applications, such as a flavour for hot sauces or spicy chocolates. The demand for organic products has grown in the recent years, while changes in demography make it necessary to obtain and aroma that can fulfil the market needs. Hence, the purpose of this project was to develop an extraction method to obtain an organic and halal chilli ext
Understanding of consumers’ green purchasing behaviour is a relevant topic for businesses around the world and an interesting research field, considering the issue of climate change. This study investigates the associations of young Swedish consumers’ subjective knowledge, objective knowledge, confusion and information acquisition with regards to commonly found ecolabels. The purpose is to shed li
This thesis examines the representation of rape in J. M. Coetzee’s Disgrace (1999), Shani Motoo’s Cereus Blooms at Night (1996), Ian McEwan’s Atonement (2001), and Joyce Carol Oates’ Rape: A Love Story (2003). The analysis of the novels is introduced by a background chapter that outlines the literary history of the rape metaphor and feminist attitudes towards the representation and definition of r
Sammanfattning Examensarbetets titel: IFRS 15 utifrån användarnas perspektiv Seminariedatum: 2 juni 2017 Ämne/kurs: FEKH 69, Examensarbete i redovisning på kandidatnivå, 15 högskolepoäng Författare: Alexandra Martinelle, Emma Lindsö, Viggo Nylén Handledare: Kristina Artsberg Fem nyckelord: intäktsredovisning, IFRS 15, resultatmanipulering, korrekt återgivande, jämförbarhet Syfte: Syf
Purpose: The purpose of this paper is to shed light on which role authenticity plays in mobile dating apps, an environment where users can present themselves only with a limited amount of information. By investigating how users create their profiles and evaluate others, the existing knowledge on authenticity and self-presentation can be advanced. Methodology: The research applied a relativist and
Examensarbetets titel: “Kan gerillamarknadsföringsmetoder ha personligheter? - En studie utifrån Dimensions of Brand Personality.” Seminariedatum: 2017-06-02 Kursnamn: FEKH29 - Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Simon Ekholm, Ellen Frick, Lina Öberg Handledare: Annette Cerne Nyckelord: Marknadsföring, Dimensions of Brand Personality, gerillamarknadsföring,
The purpose of the study was to explore experiences of being in an organization facing an organizational change and to see what differences in experiences of the phenomenon exist between two different groups within the same organization. Semi-structured interviews were conducted with eight employees in an organization, four of whom were workshop workers and four salaried employees. Interview mater
Exposure of combined pollutants is as of today not a very well-researched field of environmental science due to the complex interactions that may occur. Nanoplastic particles (NP) in particular are lacking studies due to the relatively new interest in the subject. In this study, a small experiment in a lab environment was performed that observed the combined effects of polysterene NP and 17α-ethin
