Format Development and its Effects on Store Image – A Case Study on the inner-city IKEA Hamburg-Altona
Purpose The purpose of this research is to explore the effects of format development of an original single-format general merchandise retailer on store image. Theoretical Perspectives This study is grounded on the alignment of existing literature in the fields of format development and store image. The theoretical framework build thereupon is bridging the two fields and develops a model to measur