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Under 2013 skapades kampanjerna Marabou Black, Miss Skinny och DILL, som alla kom att benämnas PR-bluffar. Kampanjernas målsättning var att väcka uppmärksamhet genom vilseledande information. Huruvida dessa PR-bluffar kan anses vara etiskt godtagbara är något praktiker, PR-praktiker och reklammakare, varit oense om. Syftet med denna studie var att skapa ökad förståelse för fenomenet PR-bluff och uIn the year of 2013 three campaigns were created: Marabou Black, Miss Skinny and DILL. These campaigns were titled as PR-scams because they aimed to get attention by using misleading information. Whether PR-scams could be considered as an ethically acceptable PR-strategy or not is something practitioners, PR-practitioners and advertisers, disagree on. The aim of this study was to create a greater

Author: Frida Vejdal & Hugo Nyman Title: The worthy victim – A critical discourse analysis about beggars and begging Supervisor: Malinda Andersson Assessor: Eva Palmblad The free mobility within the EU has contributed to an increase of EU-migrants. They travel to Sweden, among other countries, mainly from the poorer countries in the Eastern Europe with the aim to find a source of income. The

Denna studie ämnar undersöka samspelet mellan den mediala gestaltningen av en stad samt de strategier som används i försök att påverka densamma. Studien avser därmed öka kunskapen om skapandet och förmedlandet av platsvarumärken samt den strategiska kommunikationens betydelse för denna process. Med en hermene-utisk ansats har kvalitativa intervjuer samt kvantitativ såväl som kvalitativ inne-hållsa

The history of international human rights law shows that the articulation of human rights has often been scripted around the experiences of some rather than all. For example: men. As the creation of the Convention on the Elimination of All Forms of Discrimination against Women (CEDAW) has tried to address specifically the oppression of women, has this fragmentation of some rather than all repeated

Purpose: The purpose of this study is to further look at which firm-adjustable factors affect the liquidity of a firm's stock in the Swedish stock market. We also want to determine which out of these suggested factors have a significant effect on liquidity across different proxies of liquidity. Finally we aim to determine whether our findings are consistent with previous research findings. Met

The conventional agricultural production system is not sustainable. Organic agriculture is assumed to be sustainable from the environmental perspective, and its production and labelling has been regulated in the European Union (EU). The EU organic regime has been challenged by proponents of agroecology, a philosophy that merges agriculture and ecology and considers environmental and social aspects

I takt med att klimatet förändras ser vi allt oftare naturkatastrofer äga rum, och Sverige är inte undantaget från denna utveckling. Samtidigt blir Facebook och andra sociala medier ett allt vanligare verktyg för kriskommunikation i offentliga organisationer. Traditionellt har forskning inom kriskommunikation ett managementperspektiv och därför undersöker denna kandidatuppsats istället kriskommuniAs the climate on our planet is changing, natural disasters are occurring increasingly often, and Sweden is not an exception. At the same time, Facebook and other social media are more frequently used as crisis communication tools among public organizations. Traditionally, research within the field of Crisis Communication is pursued from a management perspective, and therefore this thesis uses a r

Despite an overwhelming scientific consensus that climate change is a threat to our society, many young Canadians do not view it as a major issue. This suggests flaws in the way that youth are educated on climate change. I therefore investigated climate change education in Canada to recommend improvements. I analyzed Canadian secondary science curricula according to two frameworks to determine ho

This Master’s thesis is a quantitative content analysis on the representation of the Romani minority in Swedish archives. The material consists of just over 200 volumes in NAD, the Swedish National Archives Database which makes up 50 percent of the volumes regarding the Romani people. The aim of the thesis is to create a general overview on how the Romani minority is represented in the archives an

ISIS is not a state. Legal considerations point at that ISIS is a non-state actor and a terrorist organisation. Out of the declaratory theory of recognition, effective control, rule through consent, stabilisation of national conditions and the constitutive theory of recognition ISIS quite convincingly fulfils the first two criteria. In UNC article 2.4 we find a prohibition on the use of force. The

As urbanisation continues throughout the world, issues of sustainability have been raised. Discussing ecological sustainability is becoming increasingly common, where green space in urban planning, has been given a particular function. At the same time, this sustainability goes beyond the environment and nature, since it also relates to social interaction and trust between people. The city of Malm

Phosphorus and nitrogen causes eutrophication in the lakes and seas. One source for phosphorous and nitrogen is wastewater from households. To reduce the impact to the seas it is important to purify the wastewater sufficient.In my literature study I have investigated if the greywater (wastewater from bath/shower, dish och wash) has any environmental and health influence on the surroundings. I have

Bakgrund: Efter implementeringen av WHO´s kirurgiska checklista minskade antalet komplikationer med 10,6 %. Trots detta finns det fortfarande arbete att utföra då det existerar viss resistens mot användandet. Användandet har medfört strukturerad kommunikation. Tidigare forskning visar att cirka 30 % av den kommunikation som sker på operationssalen är bristande. Syfte: Att undersöka anestesisjukskö

Föreliggande studie syftade till att undersöka det transdiagnostiska och känslofokuserade KBT-behandlingsprogrammet Unified Protocol i gruppformat på en allmänpsykiatrisk öppenvårdsmottagning. Studien använde sig av case series design på tre patienter med en ångestproblematik som primärdiagnos. Studien följde förändringar i symtom av depression, ångest och upplevd livskvalitet samt känsloregleringThe present study aimed to investigate the transdiagnostic and emotion-focused CBT treatment program Unified Protocol in a group format in a general psychiatric outpatient clinic. The study used case series design on three patients with anxiety problems as primary diagnosis. The study followed changes in symptoms of depression, anxiety and perceived quality of life and emotion regulation skills du

This thesis explores current trends in social and political organising in Northern Syria, in areas controlled by the PYD. The research is built on discussions between eight participants from the Syrian Kurdish-speaking community living in the areas. While most discourses on Syria and the Kurdish-speaking community have a macro-political focus and produce racialising descriptions of “Kurdishness” i

Mjölk har länge haft en betydande roll i Sverige. Det har funnits en dominerande dis- kurs kring mjölk som sällan ifrågasatts. Under 2014 genomgick havredrycksprodu- centen Oatly en re-branding vilket resulterade i en rad kontroversiella budskap som exempelvis ”No milk. No soy. No badness.” Uppsatsen ämnar därför dels studera hur Oatlys förpackningskommunikation använt retoriska grepp för att påkaMilk has played a significant role in Sweden for the past hundred years. There has been a dominating discourse surrounding milk that’s rarely been challenged or faced by any public questioning. During 2014 Oatly, an oat drink producer, went through a re-branding which resulted in a number of controversial statements such as; “No milk. No soy. No badness.” This study therefore intends to examine ho

Inom vården förekommer det negativa attityder mot individer med psykiatriska diagnoser. Särskilt utsatta är individer med emotionellt instabil personlighetsstörning (EIPS). Syftet med denna litteraturstudie är att med en integrerad analys granska tidigare genomförda studier angående sjuksköterskors upplevelser av att vårda individer med emotionellt instabil personlighetsstörning. Resultatet visar

Denna studie ämnar öka förståelsen för studenters användande av dejtingapplikationen Tinder samt hur konsumtion och personlig marknadsföring kommer till uttryck på applikationen. Studien utgår från Tinderanvändarnas perspektiv och därmed har det empiriska materialet införskaffats via fokusgruppsintervjuer. Empirin tematiserades för att sedan kontextualiseras i analysen via följande teorier inom omThis study intends to increase the understanding of students' usage of the online dating application Tinder and how consumption and personal marketing manifests themselves on the application. This study was conducted from a user perspective and the empirical material has been acquired through focus group interviews, which subsequently were thematised. The empirical material was later contextua

Green political parties are traditionally known to strive for radical systematic change in favor of the environment. The radical demands might limit the voter support and consequently the possibility of coalition collaborations. However, Green parties have permanently established themselves in various parliaments throughout Europe. This thesis argues that an ideological transformation has occurred