Presentational Change Caused by Crises in Annual Reports: A Critical Discourse Analysis Based on the Case of Abercrombie & Fitch
This thesis is using the example of Abercrombie & Fitch’s handling of presentational change caused by a crisis in annual reports. The company was accused to discriminate employees and customers on grounds of distinction of human beings, their appearance and ethnic backgrounds. Fairclough’s approach of critical discourse analysis is used as a theoretical and methodological framework to uncover