Influencing the alcohol consumer - A quantitative study of what effects alcohol commercials have on university students in Lund
The main purpose of this study is to investigate how Swedish university students in Lund within the ages of 20 to 30 years old are affected by alcohol commercials and what effect the commercials have on shifts in attitude.The study is based on a deductive process with a quantitative research strategy, which resulted in the formation of the study’s hypotheses. A survey was conducted to test these h