Peer effects in residential solar photovoltaics adoption—A mixed methods study of Swedish users
Neighbourhood peer effects (social influence) in the diffusion of residential solar photovoltaics (PV) have previously been identified and quantified in a number of studies. Yet, little has been known about the inner workings of peer effects in PV diffusion. In the present work, a survey and interviews were used to study peer effects among Swedish PV adopters. Participants acknowledged peer effect