Hur överförbar är teorin kring Brand Equity från företagsvärlden till idrottsföreningars varumärkesbyggande? Syftet med denna studie är att utreda huruvida teorin kring begreppet brand equity är applicerbar även på idrottsföreningars varumärkesbyggande. Vi har valt att ha ett abduktivt synsätt i vår studie och vårt empiriska material är baserat på kvalitativa semistrukturerade intervjuer med markn

Ethiopia is implementing a Productive Safety Net Program (PSNP) as of 2005, claimed to be the largest social protection program in Africa, which sets out to link relief to development and curb the country’s long over dependence on food aid. This research,thus explores the theoretical framework regarding social protection programs and their ability to bridge the gap between relief and development b

Gender mainstreaming is currently the main gender equality approach of the EU. This concept differs from former gender approaches since it is cross-sectional and applicable to every governmental level and all kinds of organisations. Considering gender mainstreaming as a norm, the aim of this study is to trace the process of the norm development from the EU to the local level in order to suggest ho

The Swedish district heating market is becoming increasingly saturated, whilst the UK heat market is about to run into copious turmoil due to the faltering and decreasing levels of natural gas available. Swedish companies are looking to enter new market segments, and there seems to be something stirring under the surface in terms of district heating in the UK. The development of district heating i

Vi har genom denna uppsats kommit fram till att företag bör fortsätta att satsa på marknadsföring i lågkonjunktur. Vidare ska de försöka skapa ett utilitaristiskt behov för produkten hos konsumenten samt skilja sig från mängden och utnyttja strategin geurrilla marketing.

Five main observations have been made. First, the integration is likely to continue within the mobile telecom industry. Second, the value creation process will change significantly during the next few years. Third, the operators must reinvent their position in the value chain to maintain high profitability. Fourth, ecosystem keystones will capture most of the value. Fifth, flexibility will become

The number of companies that are discovering the benefits of having a process-oriented mindset is continually increasing. But moving from having a strict functional-oriented mindset to becoming more process-oriented does not happen over night. The road of transformation is long and many challenges are faced on the way. This thesis focuses on the question of how companies should approach a transfor

The thesis examines the new media landscape were politics and social media play central parts. In Sweden Piratpartiet, or the Pirate Party has grown in popularity and much of the success is earned thanks to the party’s political strategy in social media. Since the phenomena of social media is new and therefore not examined in academic studies, the essay’s purpose is to map out how social media is

The concept of Integrated Water Resource Management (IWRM), which has been successful in Murray-Darling Basin, Australia, is transferred to India through World Bank loan assistance. Uttar Pradesh, one of the states in India has formulated Uttar Pradesh Water Sector Restructuring Project (UPWRSP) in view of implementing IWRM. This report reviews one of the UPWRSP components, the Decision Support Sy

The aim of this master thesis is to examine the energy discourse of the EU. For this purpose history of concepts and discourse analysis is used. I show that the EU energy discourse is undergoing a change in the formulation of the Lisbon Treaty through the use of the concept of solidarity. This can be seen as the giving of a social dimension to the discourse and hence, a social dimension to the fut

Denna uppsats fokuserar främst på interetniska relationer och hur dessa varierar beroende på om individer lever i grupper som innehar status som majoritets- eller minoritetsgrupp, samt undersöker orsaksförhållandena. Det empiriska underlaget har, av textförfattaren personligen, inhämtats genom kvalitativa intervjuer och deltagande observation under försommaren 2009 i två medelstora kommuner i Cent

Arbetet som nu pågår inom EU syftar till att minska den administrativa bördan för företagen genom enklare regler för de europeiska företagen som regelförändringar inom bolagsrätt, redovisning och revision. I de flesta medlemsländer inom EU har antingen revisionsplikt aldrig funnits eller ett avskaffande av revisionsplikten för små och medelstora företag (SME) redan skett. Utvecklingen är i enlighe

Fallstudien stödjer att vår föreslagna benchmarkingmetod kan erbjuda mer djup och bättre möjligheter till framgång än vid traditionell benchmarking där utgångspunkten ligger i nyckeltal. Den teoretiska referensramen som används i studien erbjuder en bra förståelse för de samband som gäller mellan processer och önskat resultat. Fallstudieobjektens möjlighet att lyckas med ett benchmarkingprojektet

Syftet med denna undersökning är att gå utanför de vedertagna ramarna gällande investeringar och undersöka om råvaror är ett fullvärdigt investeringsalternativ och komplement till de traditionella tillgångsslagen. Vi vill undersöka möjligheten till riskreducering via diversifiering samt om det går att finna skydd mot inflation. Studien behandlar sex länder och slutsatserna angående diversifierings

Negotiations between the European Union (EU) and the African, Caribbean and Pacific (ACP) states on the Economic Partnership Agreements (EPAs) began in 2002. The EPAs are intended to replace the most recent form of partnership framed by the Lomé convention, as it was seen to infringe the rules of the WTO. This study examines trade and fiscal implications of the EPA between the EU and the Economic

In this paper I build upon the theory of endogenous economic growth to explain the presence or absence of convergence between the industrialized and the developing world. This is done by emphasizing the role of the business firm as an avenue to technological “catch up”. I suggest that the importance of knowledge incorporated within the private business firm and it’s effect on the process of techno

Background: The term ‘legacy systems’ refers to existing Information Systems that have been deployed in the past and have been running critical business processes within an enterprise in its current IT architecture. Based on their important role, legacy systems are considered the heart of a company’s operating enterprise system and therefore are of significant business value to the company. Theref

Oljeproduktionen har en bevisad tydlig inverkan på en mängd olika ekonomiska faktorer världen över. Faktorer så som infrastruktur, utländska och inhemska investeringar samt de politiska och nationalekonomiska konsekvenser oljeproduktionen medför för oljeproducerande länder. Med bakgrund av bl.a. studier som redogörs nedan anser jag att korrelationssamband mellan oljeintäkter är högst relevant. Syf

This study investigates the impact of rules of origin (ROO) on the Malagasy textile and clothing industry. The ROO of two different preferential trading arrangements for developing countries, the African Growth and Opportunity Act (AGOA) of the US and the Lomé/Cotonou agreement of the EU, are compared and related to Malagasy clothing exports and textile imports. The AGOA ROO are found to be more l

This work discusses a policy maker-student relation taking into account educational standards, asymmetric information and incentives for students to study well. The problems discussed are the characteristics of developing countries. To define educational standards is not enough for an efficient educational system. Supervision is desired to minimize moral hazard and not to loose the best students.