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När man skapar en produkt är det inte ovanligt att olika målgrupper ska använda produkten. Detta medför att målgrupperna kommer att ha olika erfarenheter, och därmed riskera att skapa olika konceptuella modeller av produkten. Men en inkorrekt konceptuell modell kommer skapa inkorrekt beteende, därför behöver man se till de olika erfarenheterna och därifrån skapa en entydig lösning. Syftet med examWhen creating a product, it is not unusual that a wide variety of users from different target groups will use the product. This entails that different target groups bring different experiences, and consequently risks to create different conceptual models of the product. An incorrect conceptual model will create incorrect behavior, therefore one needs to address the wide variety of experience and t

Africa has in the past received negative portrayal on traditional media. It has been portrayed as a continent full of endless problems. The positive aspects have been ignored and the negative aspects amplified. Thus, the discourse surrounding the continent has been majorly negative. This study seeks to understand storytelling by different groups of video bloggers on YouTube and the effect their vi

Denna studie belyser hur formella ledare ser på ständigt växande e-handel och de tillkommande kundkraven. Tidigare studier är överens om att e-handel ger upphov till dynamisk miljö som innebär att teknik och kundkrav ständigt förändras. Genom den snabba utvecklingen tillkommer utmaningar för organisationer som kräver att de kan vara flexibla i dagens dynamiska miljö. Syftet med denna studie var at

The European Commission favours market-based support policies, such as markets for tradable green certificates, to promote renewable energy. Meanwhile, these markets have received critique for exposing investors to large price risk as the level of support is determined by the market price of certificates. Unstable prices can also result from changes in regulation since the demand for certificates

The main objectives of this research reported were to investigate the relationship between creative and innovative leadership, amongst males and females. One hundred and twenty-three leaders in various organisations around the world, participated in this study. The relationships were tested using the Creative and innovative Leadership Scale, Innovative performance scale and Loneliness in the workp

In Sweden marketing of tobacco and alcohol is regulated by law not for inviting, outreaching nor intrusive to the consumer. These types of products are addictive and so is gambling. We can see that the exploitation and the marketing strategies of the online casinos is problematic and that the law of Sweden regarding marketing of gambling is not sufficient. So, why is the law different for gambling

The payment method is under transition making the world step into a digital and mobile oriented chapter. With the development of integration between internet technology and financial functions, China expects to have a large number of mobile payments from its citizens as a result of the population size. The growth and development of e-commerce and the rise of online shopping have contributed much t

The term incel has recently been brought up in media in correlation to the terror attack in Toronto, Canada, in 2018. The perpetrator, Minassian, described his motivation for the crime in a facebook status where he referenced websites connected to the incel movement, which is a group of men, who blame today's society and women for their involuntary celibacy. Due to the strong correlation betwe

The web server is an essential component of many systems today. It has the possibility to give access to files with sensitive information and it is the backbone that enable a vast amount of applications. This makes it critical to ensure that files are only accessed and altered by intended users and that web servers are always up and running when expected. One important aspect of doing this is to e

The scale of atrocities perpetrated against refugees and migrants around the globe demands our urgent attention. Yet, triggering of individual criminal responsibility in situations of mistreatment of refugees and migrants is certainly not the norm. The purpose of this thesis is to challenge the existing notions that only crimes related to armed conflict and other related situations of violence fal

Research suggests that polyphenols, such as anthocyanins, that are found in considerable amounts in many types of berries, contributes with a positive effect on human cognition. However, clinical trials are warranted to support these findings. Preparation for such a trial includes developing a berry-rich study product and a corresponding reference beverage. Phenolic compounds are highly unstable a

Sommaren 2018 var ett rekordvarmt år, och en markant ökning på solkurvor konstaterades av Trafikverket. Det finns flera orsaker till varför en solkurva uppstår, förutom den ökade temperaturen. När en solkurva bildas dras slutsatsen i många fall att anledningen endast är hög temperatur och vidare undersökningar utesluts direkt. Detta examensarbete består till stor del av en litteraturstudie som bThe summer of 2018 was a hot year, a significant increase of sun curves was observed by Trafikverket. There are several reasons why a sun curve occurs, in addition to the high temperature. When a sun curve is formed, the conclusion is drawn in many cases that the reason was heat and no further investigations are made. The project consists a literature study that explains the physical theory, fac

Ortho-amides have shown to be an important intermediate in the total synthesis of the cytotoxic indole alkaloid, dehaloperphoroamidine. The potential of this functional group lead to further investigation of its reactivity. Background, known reactions with ortho-amides and A 7-steps synthesis route of a general ortho-amide from tryptamine are presented here. Lack of time resulted in that the synth

The purpose of this paper is to find possible measures to tackle algorithmic collusion, caused especially by pricing algorithms, from the perspective of competition law. This paper does not intend to analyse all possible measures that may exist, but rather, focus on a few measures that are seen reasonable. Before proceeding further to analyse these possible measures, the concepts of algorithms and

In this study four different types of PIR materials have been tested to examine the possibility to use the cone calorimeter (ISO 5660) as a screening tool to evaluate the fire properties of the insulation. As such, manufacturers can be able to make a quick control of the insulation without having to spend resources on full scale testing. One of the materials was from an FM-approved (standard 4880)

I ett försök att begränsa bostadsproblem i Nairobi, som är så enorma att det blir en av Kenyas regerings "fyra stora agenda" som innebär topp regeringens prioriteringar när det gäller utveckling. Denna studie fokuserar på den största staden i Kenya (hänsyn till befolkningen), Nairobi. Nairobi växer i befolkning med en takt på över 4% vilket gör det till en av de snabbast växande städer p

The access to safe and clean drinking water is a major concern throughout the world. The recent discovery of coal and gas in Mozambique has increased the economic growth lately and large international companies have been attracted to Tete province in central Mozambique. Coal mining is widely recognized as one of the most hazardous forms of natural resource extraction for human health and the envir

The goal of this thesis is to create a model that can simulate traffic on a highway by primarily using a supervised artificial neural network. The reader is first introduced to the theory of artificial neural networks, step by step from the fundamental principles to the network that is used in the final model. The network is trained to predict velocities of individual vehicles when being fed information