How Bumblebees Create Fire - Unraveling Communication Patterns in Innovation Diffusion at a Global Manufacturer of Electronic Devices
The aim of our study is to understand how communication is used to master the challenges of ambidexterity when diffusing innovation in a mature tech company. This qualitative study in the interpretivist research tradition takes an abductive research approach, in the form of a single case study. The empirical material consists of fourteen in-depth semi-structured interviews and was analyzed by dist
