Embodied Avatars, Embraced Identities
Title: Embodied Avatars, Embraced Identities Date of seminar: 2nd June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Filippa Vasilis and Lina Lovén Supervisor: Hossain Shahriar Keywords: Identity Construction, Social Virtual Reality, Consumer Culture Theory, Avatars, Self-expression, Virtual consumption. Thesis Purpose: The research purpose is to expand the understanding