All on board? Exploring metaphors and the symbolic management of change: A qualitative case study in a large Swedish bank
The purpose of this paper was to develop a better understanding of the discursive, cognitive and emotional experience of symbolic management attempts of strategic change and its enactment in the organizational practice from both a managerial and a non-managerial perspective. To realize this research purpose, we conducted an explorative, ethnographically-inspired qualitative case study in a single