Stop consuming clothes, start using them! How can product-service systems be designed to be accepted as the norm?
Purpose: The purpose of this research was to find the influencing factors, which might hinder or facilitate the normalization process of product-service systems in the clothing industry. Hereby, the researchers tried to understand the influence of established norms and their affect on the normalization process. Methodology: The researchers took a position as social constructionists by following n
