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Through the literature on self in the digital sphere, there has been a large focus on vocal consumption and the expressiveness of consumers, hence, there is minimal knowledge concerning how silent consumption can influence the self. Therefore, the purpose of this study is to explore and understand how the consumer uses social media and silent consumption, which we define as consumption and interac

The purpose of this thesis is to explore how consumers perceive and interpret limited-edition clothing merchandise released by fast-moving consumer goods (FMCG) brands as a far brand extension strategy, and whether it influences the parent brand image. The study uses the Swedish FMCG brand Eldorado as a single case to examine how limited-edition clothing merchandise, incorporating recognizable bra

Taphonomy is the study of how different processes have affected the osteological material, from the death of the animal and forward. The purpose of the analysis is to study how taphonomic processes and fluvial activity affect the preservation of osteological material in a wetland environment, by examining the zooarchaeological material from Röekillorna Spring (Löderup parish, Scania). A quantitati

I use the full count data of census year 1910 to examine the intermarriage determinants in Swedish immigrants and the consequences to those who were married to natives compared to their counterparts in endogamy. The results from intermarriage determinants were in line with prior research in general. The results showed that immigrants in exogamy with natives wouldn’t have a high probability o

This report explores the role of local actors in enhancing early warning systems (EWS) for fires in the Eastern Cape province of South Africa. Veld and urban fires present significant risks to communities and infrastructure, especially in rural and informal urban areas. The study focuses on (1) understanding how local actors such as fire services and Fire Protection Associations contribute to the

This thesis explores how entrepreneurs experience and regulate fluctuations in passion, and how these affect their decision-making in high-stakes contexts. While entrepreneurial passion has been widely recognised as a motivating force, little is known about how its intensity fluctuates over time and how such shifts influence strategic behaviour and decisions. Drawing on emotion regulation theory,

Med den rådande klimatkrisen står vi mitt i en stor omställning. EU:s mål om ett klimatneutralt Europa till 2050 innebär att kraftiga minskningar i utsläpp måste ske. Transportsektorn är särskilt viktig, eftersom den står för ungefär en tredjedel av Sveriges växthusgasutsläpp och är idag nästan uteslutande beroende av fossila bränslen. Detta är inte helt enkelt, transportsektorn är oflexibel och iThis master’s thesis investigates deoxygenation strategies for biomass-derived pyrolysis oil (PO). The study focuses on industrial scalability, economic feasibility, and compatibility with existing refinery infrastructure. It was conducted in collaboration with Preem AB, aligning with their renewable fuel initiatives. The high oxygen content and instability of PO present challenges when integrated

Purpose: As greenwashing becomes an increasingly prevalent concern in the sustainability industry, the pressure of organizations to be perceived as credible is rising. One strategic approach to enhance perceived credibility is through collaboration with a non-governmental organization (NGO). This study aims to examine the impact of NGO–For-Profit co-branding on the brand attitude of both the for-

Hybrid shopping represents a contemporary retail approach characterized by the integration of online and offline channels, facilitating multifaceted consumer journeys encompassing product discovery, research, and purchase. This model synergizes the convenience of e-commerce with the tangible, experiential qualities of traditional retail environments, thereby catering to modern consumer preferences

For decades, the oil and gas industry has attempted to influence the American political system and downplay the severity of climate change. Corporations in the industry have donated massive sums of money to politicians, especially presidential candidates. This analysis explored the impact of those donations and whether there is a correlation between donations from the oil and gas industry and incr

This thesis explores how authenticity is constructed, negotiated, and contested within the context of dog sledding tourism in Lapland, a region marked by cultural complexity and ongoing postcolonial dynamics. The Finnish Sámi Parliament has voiced strong opposition towards husky safaris, framing the practice as a symbol of cultural displacement due to its lack of historical roots in the region. Th

In this bachelor's thesis, we examine how consumers use masstige brands in their identity construction. The aim is to gain a deeper understanding of how consumers interact with masstige brands and how these interactions are used to express an identity associated with luxury. Through a qualitative approach, we conducted semi-structured interviews as well as go-along observations to gain insight

This thesis analyses spatial inequalities in access to social infrastructure across Skåne County, Sweden, with a focus on the differences between rural and urban areas, as well as socio-demographic characteristics. Using geospatial analysis with Geographically Weighted Regression (GWR), the study analyses how socio- demographic factors correlate with accessibility in these regions. To measure acce

In Sweden, climate projections indicate longer growing seasons with more frequent extreme weather events, such as droughts and heavy rainfall, posing significant challenges to existing crop systems. Simultaneously, the sector is under growing pressure to reduce its environmental footprint, especially in response to agricultural nutrients runoff contributing to the eutrophication of the Baltic Sea.

I detta arbete studerar vi hur hållbara matkonsumenter hanterar sitt identitetsprojekt i och med stigande matpriser. Det var av intresse för oss att förstå hur stigande matpriser agerar vändpunkt i individers identitetsprojekt och sedan skapa en förståelse för hur dessa vändpunkter kan hanteras. Arbetet har en kvalitativ ansats där vi har intervjuat 10 stycken individer med mål att främja öppna sa

The Swedish right-wing party, the Swedish Democrats (Sverigedemokraterna), has seen a significant rise in both voter support and political influence over the past decade. Despite the party’s limited and traditionally conservative gender equality politics, an increasing number of women choose to support and vote for them each year. To better understand this apparent paradox, the study employs inter

The need for accurate and computationally efficient methods for analysing the effects of ground vibrations on a structure is increasing. This is partly due to continued urbanization leading to structures being placed in closer proximity to vibrational sources, as well as increased environmental awareness leading to more lightweight structures, such as timber structures, being built. The purpose of

The purpose of this paper is to explore and understand interorganizational factors that lead to the inconsistency and ineffective implementation of sustainability strategies by focus on the translation of ideas from top management to the operational level for practices in a chain hotel located in Southern Sweden. What factors influence the translation of sustainability talk into practices in

This study investigates the impact of the 2008 global financial crisis on adolescent mental health across 27 European countries using Health Behaviour in School aged Children (HBSC) survey data and a two-way fixed effects model. By examining five key symptoms, irritability, nervousness, feeling low, sleep difficulties, and body dissatisfaction, this study offers a detailed cross-national assessmen

This thesis explores the possible points of use for autonomous vehicles (AVs) in the last mile delivery context. Motivated by the growing demand for efficient, scalable and customer centric delivery solutions, this thesis identifies the pain points in last mile delivery and evaluates the AV features required for application in the last mile delivery. It employs a qualitative approach and incorpora