Testing for backlash in hiring: A field experiment on agency, communion and gender.
Gender stereotypes describe women as communal and men as agentic. Laboratory-based research (Rudman & Glick, 1999, 2001) suggests that trying to disconfirm such descriptive gender stereotypes (e.g., women self-promoting their agency), entails the risk of hiring discrimination due to violation of prescriptive gender stereotypes: a backlash. To examine whether backlash occurs when applying for r
