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Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry

Abstract Purpose: To examine how flagship stores might affect brand equity for brands in the fastmoving consumer goods industry. Methodology: This paper adopts a qualitative research method. The information about the two cases on the flagship stores of Swedish Match and Löfbergs was collected by observations at the physical flagship stores and secondary data from the brands web pages. Furthermore,

Picture-perfect, peaceful, and protected: Canadian national parks’ multimodal discourses and representations of mandates on Instagram

This thesis analyzed multimodal social media communications of a government agency that manages national parks, to study the kinds of discourses that are constructed by national parks agencies through representations of the parks and their nature. Furthermore, it analyzed and interpreted how the discourses relate to the mandate and other missions that the agency must adhere to, which are generally

Pop/rock-ensemblens möjligheter och begränsningar. En studie om fyra gymnasieelevers upplevelser av ensembleundervisning ur ett genusperspektiv

Studien undersöker hur gymnasieelever på estetiskt program musik upplever sin ensembleundervisning ur ett genusperspektiv kopplat till platstagande, huvudinstrument och kön. Eftersom pop/rock-genren dominerar såväl musikundervisning i grupp som ensemblegrupperna har perspektiv kring hur genus står i relation till populärmusik implementerats i studien. Syftet med studien är att undersöka vilka faktThe study examines students’ conception of ensemble class at Arts Program/Music (ES) in upper secondary school in Sweden from a gender perspective, such as sex connected to choice of instrument and claiming space, linked to learning limitations and opportunities. The pop / rock genre dominates music education in Sweden (Skolverket, 2015), like the ensemble groups I have studied, hence perspectives

En jämförelse av fastighetsbolags implementering av Agenda 2030 - med fokus på mål 11

År 2015 antog FN:s länder en agenda för hållbar utveckling som idag kallas för Agenda 2030. Agendan omfattar 17 globala mål samt 169 delmål som skapades för att världen över kunna uppnå en ekonomisk, social samt ekologisk hållbarhet. Dessa mål bygger på millenniemålen där syftet är att slutföra det som inte uppnåddes. Begreppet hållbarhet kan definieras på olika sätt och kan därmed uppfattas olikaIn 2015, the UN countries adopted an agenda for sustainable development, it is today called the 2030 Agenda. The agenda includes 17 global goals and 169 targets that were created to achieve economic, social and ecological sustainability worldwide. These goals are based on the Millennium Development Goals, the purpose of which is to complete what was not achieved. The concept of sustainability can

Knowledge and Data Driven Approaches for Hydrocarbon Microseepage Characterizations: An Application of Satellite Remote Sensing

Methane is a potent greenhouse gas that plays a major role in climate change. Significant uncertainty exists in the estimates of emissions from natural methane sources. This uncertainty in data is one of the primary scientific challenges in climate model. Geological seepage considered as the second largest natural source of methane after wetlands and today is recognized as a major contributor to a

Stabat Virgo dolorosa

The genre of Swedish versified offices from the Middle Ages has been utterly unnoticed, despite the great value it bears to research in a number of fields. This is a critical text edition and a musicological edition of the anonymously written Swedish versified office "Stabat Virgo dolorosa", for the feast "Compassio Marie". It is thought to have been composed around 1400 in or

Evaluating the Use of Flow Cytometry for Routine Monitoring of Bathing Water Quailty

I en enda droppe vatten från Öresund finns det ungefär 25 000 bakterier, vilket resulterar i att man kan få i sig en hel del bakterier när man badar i havet, speciellt barn och hundar som inte är så duktiga på att hålla munnen stängd vid bad. Lyckligtvis är de allra flesta av dessa bakterier goda som inte skadar dig men om du haft oturen att bada i vatten med dålig kvalitet kan du bli sjuk av exemThis master thesis has investigated if flow cytometry can be used to monitor bathing water quality on the beaches in Southern Sweden. The current method for monitoring the bathing water quality takes 3 days to get results about the concentrations of fecal indicator bacteria, E.coli and intestinal enterococci, and to get answers if the water is usable or unusable for swimming. These bacteria serve

Racial Stereotyping in the Netherlands: examining the role of public authorities in the societal debate on the character of Zwarte Piet

This thesis seeks to develop an understanding of racial stereotyping in the Netherlands, through examining the role of public authorities in the societal debate on the character of Zwarte Piet. It is the portraying of this character that can contribute to negative racial stereotyping. How did the societal debate come to its current form, and what role do public authorities have, or what role shoul

Development of a defined minimal culture medium for Prevotella copri DSM 18205

The human gut microbiota is involved in the host’s health and disease. There has been growing interest in the next generation probiotic candidate Prevotella copri, which plays a beneficial role in glucose metabolism. It is a Gram-negative obligate anaerobe that was first isolated from human faeces and which is present in plant-based fermented foods as well as in human breast milk. The aim of this

Synthetic Route towards macrocyclic Galectin-3 Inhibitors

Galectins are a 15-member family of β-D-galactose binding proteins that are interesting targets in drug development, since they are linked to various inflammatory diseases, fibrosis and cancer. Efforts to find galactose derived high-affinity inhibitors that are selective towards members of the galectin-family have increased in the last decade. On top of that Galectin-3 has been shown to be a suita

Electrical wiring of Shewanella oneidensis MR-1 with osmium polymers of different redox potentials

The results of studies have shown that the several applications such as microbial electrochemical system (MES), bio-electrochemical systems (BESs) and production of beneficial chemicals are due to electrochemical connection among electrodes and microorganisms. The following two factors are important in choosing the microbe mediated electrochemical biosensors: I) Binding of bacterial cells on the e

Distribution Modelling of Gene Drive-Modified Mosquitoes and Their Effects on Wild Populations

Emerging technologies have the potential to bring numerous new opportunities and solutions to the existing challenges, including addressing sustainable development goals (SDGs). Particular hopes are given to areas of the life that require our urgent action, these include but are not limited to medicine and food security. Scientists investigate how these technological advances can be applied for th

Visualisation of network loading and the impact of solar power at secondary substations in Lund.

Electrical power distribution is currently seeing both challenges and opportunities. On one hand, the digitisation of measurement data and modern measurement devices enable deeper analysis and planning of the grid. On the other hand, the expansion of privately owned photovoltaic systems and the customers' desire to produce their own electricity is an inevitable challenge that distribution comp

Ground validation and bias correction of GPM-IMERG V6 satellite precipitation product over Sweden

This study attempts to assess and correct the performance of Integrated Multi-satellite Retrievals for Global Precipitation Measurement (GPM-IMERG) final run daily precipitation product across Sweden. The performance of GPM-IMERG version 6 final run was evaluated against 677 rain gauges in a period from 12 March 2014 to 31 May 2019. Continuous and categorical performance measures were used to char

CUSTOMIZED QUANTIFICATION OF HOST CELL PROTEIN WITH BIO-LAYER INTERFEROMETRY

Visste du att många läkemedel tillverkas av genmodifierade bakterier? Också ofta i genmodifierade celler från däggdjur, till exempel från kinesiska hamstrars äggstockar. Läkemedel producerade i celler är de snabbast växande på marknaden, och kan till exempel användas för att producera insulin eller ett COVID-19 vaccin. I denna studie har en ny metod utvecklats för att säkerställa att sådana läkemeHost cell protein (HCP) is quantified in the purification steps of biopharmaceutical production and is part of ensuring the purity of the final drug product. The gold standard method for HCP quantification is enzyme-linked immunosorbent assay (ELISA), but a new approach is proposed here with fully customized bio-layer interferometry assays for yeast and chinese hamster ovary (CHO) cells. The new

Topology optimization with optimal spatially varying length scale

Density based topology optimization has become an efficient way to design optimal complex structures with different goals, constraints and boundary conditions. To regularize the solution, density filters are utilized and is controlled by the length scale. The length scale controls minimum feature sizes, as well as minimum curvatures in the structure. Usually a constant length scale is used through

Reaching for the Stars: An exploratory study to conceptualize product iconicity

Background/Problematization: Iconic brands are the gold standard of branding and have established a central role in the consumers’ lives. Behind every iconic brand, we can find iconic products. Despite the importance of these products, iconic products are overlooked in academia. Few studies have explored the concept and there is no common definition or comprehensive framework. This is restrictive