Eco-marketing & Eco-management. Exploring the eco-orientation - performance link in food retailing.
Popular Abstract in Swedish Miljömarknadsföring och miljömanagement. En undersökning av sambandet mellan miljöorientering och försäljning av ekologiska produkter samt försäljning generellt inom svensk dagligvaruhandel.The purpose of this thesis was to develop a conceptual framework of food retailers’ ecological orientation that considers the interaction between ecological marketing and ecological management. In this context, the relationship was examined between ecological orientation and sales of ecological food products and the overall store performance of Swedish food retailers. To fulfil this purpose eco-or