En marknad för klass : Marknads- och opinionsundersökningar som skillnadsmaskiner 1930–1960
This article studies the rise of market research and opinion surveys in Sweden from the 1930s and onward. By focusing on the promotion of empirical knowledge by actors between the academic and the commercial world, such as the economist Gerhard Törnqvist, the article shows how new practices of classifying consumers into social classes were established among marketers and advertisers. These approac
