Using the Integration of Disparate Antecedents to Drive World-Class Innovation Performance: An Empirical Investigation of Swiss Watch Manufacturing Firms
Although organizational innovativeness has been regarded as propelling the market, entrepreneurial and learning orientation, as well as innovativeness relationships, much of the evidence to date remains anecdotal and speculative. In other words, little is known empirically about how these orientations contribute to a firm innovation. This leads to reductionism in modeling and thwarts the full expl